The 43cn Blog
Search Intent- Understand the role that search plays in buying decisions.
A common flaw in search marketing is to put the main focus on targeting the highest volume keywords. Find out why this is the case online at 43 Clicks North.
Mastering Consumer Psychology for Digital Marketing Success: Insider Tips and Tricks
Learn what consumer psychology is and how it can be used in digital marketing.
Why your Christmas strategy needs to be more than just Black Friday
Based on award-winning experience, 43 Clicks North have gathered some insights to help you carry your best performance throughout the Christmas trading period.
Lifting the ceiling on performance marketing
Performance marketing is trackable, but this measurability is also its biggest limiting factor. Want to know more? Read more online at 43 Clicks North.
How to Drive Black Friday Sales Without Increasing Ad Spend
Maximise Black Friday results with a Q4 e-commerce strategy that boosts conversions, builds customer confidence, and drives ROI—without higher ad spend.
Using YouTube ads to drive repeat custom and build brand awareness
43 Clicks North's Head of PPC discusses how to use YouTube ads to drive repeat custom and build brand awareness. Read the article online today.
How much is AI actually used in marketing?
The use of AI within marketing is on the rise, but will AI take over the marketing industry? Find out more with 43 Clicks North's resident AI expert.
Responsive Search Ads: A Comprehensive Guide
Join our Head of Paid Media and learn about Responsive Search Ads: what they are and how to use them effectively. Read more online at 43 Clicks North today.
A Smart Move To Smart Shopping
Smart Shopping is a relatively new addition to PPC and Google's catalogue of campaign options. Read our review and find out if Google Shopping is worth it.
How to use PPC for Black Friday
Black Friday is the biggest shopping event, PPC is the key to success during this intense shopping period. Find out more with 43 Clicks North.
What does it Cost to Advertise with Google Ads?
What does it cost to advertise with Google Ads? Join 43 Clicks North's Paid Media Specialist to find out all the things you need to know.
Top Ten Reporting functions in GA4
GA4 offers powerful reporting functions and intelligent data exploration. Learn how to make the most of reporting in GA4 with 43 Clicks North.
Why Black Friday Campaigns Fail and How to Avoid It
Join us as we share our insights into why Black Friday campaigns fail and what you can do to avoid these pitfalls.
Using PPC to discover what users search on exit
How to use Google Ads to discover what users are searching for after leaving your website and how to use the data to inform on stock decisions.
How much is AI used in marketing 2025
Explore how AI is transforming marketing in 2025. What’s driving results, where it’s falling short, and how to stay ahead without losing that human touch.
How to Set the Right Goals for Your Black Friday Campaign
Set goals that drive real results this Black Friday. Build campaigns with focus, consistency, and strategy to turn short-term sales into lasting growth.
Utilising creativity within PPC
In this blog we talk everything creativity within PPC; why it influences our activities and how we can use it to enhance our PPC strategy.
Using CRM data to improve paid media performance
There are a number of ways that a business can leverage its CRM to enhance its marketing performance, and I’ve highlighted a couple of simple ways to do this.
Optimising Your PPC Strategy for Voice Search
Voice search is on the rise; are you prepared? Join our Head of PPC as he shares his insights on how to optimise your ads for voice search.
Google Ads Previewer Tool [FREE Download]
Preview Google Ads in Google Sheets with this free download, includes; error checking, character counting and auto-building of responsive copy.
Marketing Efficiency Ratio
What is the Marketing Efficiency Ratio (MER) and why should you care? Take a look at how we use it to maximise results across digital, find out more online.
How to optimise your PPC ads in Google Ads
Explore proven methods to optimise your PPC ads on Google Ads. This article unveils the secrets to maximising your ad impact and driving results.
Google Digital Out-of-Home Ads
Google announced that advertisers using their platform can now access inventory across digital advertising locations outside the home.
Becoming Google Ads Certified
Google has a number of available certifications for businesses and individuals. We've written a guide on how to become Google Ads certified. Read more at 43CN.
The Ultimate Guide to Google Ads Extensions
Here's our ultimate guide to Google Ad extensions, a fantastic swiss-army knife of wonderful tools to enhance your search ads.
How to use Black Friday to drive your best ever Ecommerce performance
Here at 43 Clicks North, we know a thing or two about Black Friday. Join us as we share our tips and tricks in planning for the biggest sales day of the year.
How Custom Labels Can Boost Your Google Shopping Campaigns
Let 43 Clicks North walk you through the steps to set up custom labels and optimise your Google Shopping campaigns. Find out more online today.
Microsoft (Bing) search engine, should I be advertising here?
Microsoft Ads (formerly Bing Ads) is a powerful and underrated PPC advertising tool. Should you be using it in your strategy? Learn more in our recent article.
Google Ads Match Types Explained
Broad match, phrase match, exact match - what do they all mean? Learn how the different match types work in Google Ads. Read more online at 43 Clicks North.
Google Ads, when did they Start and how have they Evolved
Join us as we explore the fascinating journey of Google Ads, tracing its inception to the present day. Discover more online at 43 Clicks North.
Our guide to optimising your Google Shopping feeds
If you're struggling to level up performance in Google Shopping, 43 Clicks North have a helpful guide for you, unlock the secrets online today.
PPC Ad Messaging Tips to Improve Click-Through Rates
Generic ad copy often leads to low CTRs. Learn how benefit-driven headlines, audience messaging, and emotional CTAs help your PPC ads attract the right clicks.
What Happens When One Creative Carries Your Meta Ad Account
Meta performance changed after Andromeda. Learn why the budget concentrates fast, CPA increases, and how to build steadier growth.
How to Optimise Ad Performance with the ABCD Framework
From attention to action, find out how to optimise ad performance with the ABCD framework. Unlock the secrets of superior ad performance with 43 Clicks North.
7 Most Asked Black Friday Questions and Their Answers
Find clear answers to the most common Black Friday marketing FAQs. Learn how to optimise conversions and build authentic customer experiences.