The 43cn Blog

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Black Friday Measurement Guide

Good Black Friday ROAS doesn't mean money in the bank. How to set the goal, track MER through peak and review what new customers are worth.

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Black Friday Strategy Guide

Record Black Friday revenue can still leave you with less profit. How to pick one goal, cost the discount and plan the whole peak trading period.

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Lifting the ceiling on performance marketing

Performance marketing is trackable, but this measurability is also its biggest limiting factor. Want to know more? Read more online at 43 Clicks North.

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Avoiding the Pitfalls of Poor Creative Quality in Meta Ads

Discover how to design and make creative content for Meta that actually works. Read more online from 43 Clicks North's very own Creative Lead, Emily.