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7 Most Asked Black Friday Questions and Their Answers

5 Innovative Strategies to Reduce Buyer Hesitation Online

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How Urgency Marketing Can Work Without the Pressure

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Master digital marketing in a day, well at least part of it. Our one day courses are designed to give your business the skills, strategies, and practical actions to tak control of your own marketing activity, whether that's PPC, SEO, Paid Social of Conversion Rate Optimisation.&nbsp;

TRAINING COURSES

Topics covered: → What is SEO and why does it matter? →Types of SEO: On page, off-page, technical →Key terminology: understanding the language of SEO → How does Google rank websites

Topics covered: → How does Google rank websites → What is SEO and why does it matter? → Types of SEO: On page, off-page, technical → Key terminology: understanding the language of SEO → How does Google rank websites&nbsp;

Topics covered: → How to conduct a competitor analysis, and importantly take the right information from it →&nbsp;Introduction to EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness) →&nbsp; Prioritising SEO activities for maximum effect &nbsp;

Topics covered: → HTML structure and best practices → Keyword density and &nbsp;latent semantic indexing → Page title and meta descriptions → Image optimisation and Alt Tags

Topics covered: → Website crawlability (sitemaps, robots.txt, index vs noindex) → Page speed and core web vitals → Broken links and redirects

Topics covered: → URL Structure and content clusters → Link Building: internal links and backlinks → Content promotion: Google Business Profile, Digital PR and Social Media

Topics covered: → Search console: monitoring and analysing performance → Keyword tracking tools → Google Analytics 4 and measuring SEO performance

Topics covered: → Overview of the key points covered → Additional resources for further learning → Run through of shared materials as part of the courses delivery (optimisation guide etc.)

Objective: Develop knowledge of core SEO principles and guide learners to develop an SEO roadmap for their website.

Building an SEO Strategy

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Topics covered: → Why advertise on Meta: when is it useful for businesses → What are the current trends on social media, how is the landscape changing? → Interest based vs intent based marketing on Meta

Topics covered: → Understanding the terminology of advertising on Facebook: CPA, CPM, ROAS Impressions etc. → Campaign objectives the various types and when to use them → Understanding the various targeting options&nbsp;

Topics covered: → Getting to grips with the meta business suite → How to structure your advertising: campaigns, ad sets and ads → Where to spend your money: Budgets, Bidding and Advantage+ &nbsp;

Topics covered: → Conversions actions: how to set up your campaigns for business success → Budgets and bidding cont. → Audience options: when to use broad vs targeted campaigns → Custom audiences and lookalikes

Topics covered: → Creative options: static images, carousels, video etc. → Placements → Creating content that matches your audiences intent → Crafting compelling copy

Topics covered: → Understanding the pixel and its importance → Setting up conversion actions inline with your business goals → Analysing the data, how to understand the key metrics provided within the platform

Topics covered: → Experimentation: Using A/B testing to drive growth → The basics of the sales funnel and applying it to Facebook Ads → Retargeting campaigns: making every click count

Objective: Introduce the fundamentals of Meta Ads, guiding learners through the process of setting up and optimising a campaign.

Advertising on Facebook

Topics covered: → What is GA4 and why do marketers use it? → What are the pro and cons of GA4, what are the limitations you need to be aware of?

Topics covered: → Installing the tracking code (GTM, Hard Coded, Plugins, Wordpress) → Creating a property within GA4 → Data streams overview and walkthrough → Testing your setup - how do you know its working?

Topics covered: → Understanding events, including the default events from GA4 → How to create events and key events specific to your business → Setting up basic events using Tag Manager &nbsp;

Topics covered: → Real time reports - how to analyse your data live from the dashboard → Basic reporting: Acquisition, Engagement, Monetisation and Retention → Dimensions and metrics: the difference between them and and how their used

Topics covered: → Advanced reporting - using "explorations" → Creating custom reports → Using debug mode: useful for when things go wrong

Topics covered: → Looker studio and BigQuery integrations: creating custom dashboards → Google ads &amp; Search Console integrations → Other useful integrations

Introduce the fundamentals of Google Ads, guiding learners through the process of setting up and optimising a basic search campaign.

Google Ads Fundamentals

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Andrew Lowdon

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Our courses are mainly practical based. They have being built to give you real knowledge that can be applied with days of attending the course.&nbsp;

Are the courses more practical or theory based?

Most courses are between 3-6 hours long depending on the course. The 6 hour courses include lunch which is provided.&nbsp;

How long are the courses?

The course content is reviewed every quarter, so it's very up to date. Using the team at 43 Clicks North in partnership with G10 the course content is reviewed by experts running campaigns for clients on a daily basis. Not created by educators who are nowhere near real marketing campaigns.&nbsp;

How up to date are the courses?

We limit it to 3 from a single business. Any more than this will require a bespoke course being booked in. This can then be tailored to your need and is usually more cost effective.&nbsp;

How many people can attend a course from one business?

You can rearrange your course up to 48 hour before the course date, if you cancel or try to rearrange within 48 hours you may not be able to re-arrange this depending on availability.&nbsp;

TAKE CONTROL OF YOUR DIGITAL MARKETING

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why join 43cn training?

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TRAINING COURSE FAQS

Are the courses more practical or theory based?

How long are the courses?

How up to date are the courses?

How many people can attend a course from one business?

What happens if I miss my courses date?

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