Course objective
Objective: Introduce the fundamentals of Meta Ads, guiding learners through the process of setting up and optimising a campaign.
Duration
Approx 6 hours (lunch included)
Level
BEGINNER
Cost
£495+VAT per person
All courses are first come first serve
Modules: Advertising on Facebook
Module 1: Advertising on Facebook
Topics covered:
→ Why advertise on Meta: when is it useful for businesses
→ What are the current trends on social media, how is the landscape changing?
→ Interest based vs intent based marketing on Meta
Module 2: Creating Strategy
Topics covered:
→ Understanding the terminology of advertising on Facebook: CPA, CPM, ROAS Impressions etc.
→ Campaign objectives the various types and when to use them
→ Understanding the various targeting options
Module 3: Campaign Creation
Topics covered:
→ Getting to grips with the meta business suite
→ How to structure your advertising: campaigns, ad sets and ads
→ Where to spend your money: Budgets, Bidding and Advantage+
Module 4: Ad Set Creation
Topics covered:
→ Conversions actions: how to set up your campaigns for business success
→ Budgets and bidding cont.
→ Audience options: when to use broad vs targeted campaigns
→ Custom audiences and lookalikes
Module 5: Ad Creation
Topics covered:
→ Creative options: static images, carousels, video etc.
→ Placements
→ Creating content that matches your audiences intent
→ Crafting compelling copy
Module 6: Monitoring & Tracking
Topics covered:
→ Understanding the pixel and its importance
→ Setting up conversion actions inline with your business goals
→ Analysing the data, how to understand the key metrics provided within the platform
Module 7: Optimising Campaigns
Topics covered:
→ Experimentation: Using A/B testing to drive growth
→ The basics of the sales funnel and applying it to Facebook Ads
→ Retargeting campaigns: making every click count
Module 8: Recap & Review
Topics covered:
→ Overview of the key points covered
→ Additional resources for further learning
→ Run through of shared materials as part of the courses delivery (optimisation guide etc.)
About this course
This course is designed to give learned the fundamental knowledge about Google Ads and how it can work in their business.
Learner Outcomes:
→ Explain how Meta Ads can be used to reach interested audiences
→ Create a basic Meta Ads campaign, with appropriate copy and creative
→ Develop a roadmap for testing and optimising campaigns
→ Evaluate the performance of a Meta ads campaign, and make necessary adjustments."
Date of next course: 29th October 2025
All courses are first come first serve
why join 43cn training?
EXPERT LED
All our course content is created by experts who are currently working across PPC, Paid Social, SEO and CRO.
IN PERSON
Enjoy in-person training for hands-on learning, real-time feedback, and stronger results.
TRIED & TESTED
Our proven strategies have boosted online performance for over 200 businesses.
BESPOKE
You can tailor the training to your business goals, adding even more value to an already packed course.