Digital Analytics
Knowledge is power. Understanding customers’ experience with your brand is a surefire way to improve your website.
Good digital analytics will give you the understanding to improve your customers’ experience and drive the results you want from your website. But it’s hard to know where to start - and even harder to set up an efficient, manageable analytics solution that will scale with your business.
We can set up a digital analytics solution that works for you, and help you use the data to improve your business.
Data is our bread and butter. It drives everything we do.
We know how to set up analytics on your website, and we know how to use the data.
We’ll start by checking out the existing analytics and tracking you have set up. From there our team of expert analysts can suggest changes and improvements.
We’ll make sure you are using the latest analytics tools so you’re getting the best data. We’ll get everything integrated, so you can track metrics across all of your channels - paid media, organic search, social media - in one place. And we’ll build customised reporting dashboards so you can dig into the data, live, whenever you want to.
Then we’ll help you to dig into that data. We’ll give you the understanding you need to be able to make smart, informed decisions about your marketing.
Data on track
Setting up analytics software to track the data from all your channels is complicated. So let us do it for you.
We’ll make sure you’re on the latest version of Google Analytics - whether that’s starting from scratch, migrating from an older version or just cleaning up a current setup.
And we’ll set up all your other channels where relevant - social media ads like Meta, TikTok and LinkedIn, and paid platforms like Google Ads and Microsoft Ads - to work in perfect harmony.
We’ll make sure you’re tracking all the metrics you need, and some you didn’t think you needed.
Customised reporting
Once we’re happy that the right data is being gathered, we’ll create a custom Google Looker Studio dashboard for you.
This will give you all of the metrics you need, in one place, with no need to search through layers of data to find what you need.
We’ll make sure that it’s set up exactly as you need it from the get-go. And if you need metrics adding or removing all you need to do is ask.
Digging deep
We don’t just know how to get you the right data; we know what to do with it too.
We’ll take a deep dive into the data from your website. We’ll also integrate your existing customer data to really get under their skin and understand their experience with your brand.
We’re experts in understanding data, and we’ll help you to understand it too.
A helping hand
Having customer data is great; knowing what to do with it is the next step. We can help there too.
We know digital marketing. We can give you the insights, recommendations and strategies that you need to take your brand’s customer experience to the next level, based on hard data.
And we’ll keep doing it. We’ll help you to keep on top of trends and industry changes and position your brand at the forefront of your niche.
81% increase in conv. rate
Out of 6 tests ran for Stone Refurb, only 5 generated a statistically significant positive uplift in conversion rate.
- 48% increase in conversion rate by bringing focus to the price
- 81% increase in conversion rate by highlighting total savings
- 32% increase in conversion rate by reducing white space
Combined the potential impact of the testing would increase revenue by over 35% setting them up perfectly for the 2022 peak period.
Meet the team
Data is complex, it requires an understanding of how it is gathered and how to use it coupled with detailed knowledge of the software that is collecting it.
Out team boasts some heavyweights in data analysis making us perfect to analyse and interpret your data whilst refining the systems to ensure the right data is collected.
Beth FellAccount Strategist
Steve BakerPerformance Marketing Director
Andrew MarrHead of Projects
Using CRM data to improve paid media performance
One of the biggest criticisms of modern-day marketers - especially among digital marketers - is being too preoccupied with tactics, rather than focussing on an overall strategy.