Course objective
Objective: Develop knowledge of core SEO principles and guide learners to develop an SEO roadmap for their website.
Duration
Approx 6 hours (lunch included)
Level
BEGINNER
Cost
£495+VAT per person
All courses are first come first serve
Modules: Building an SEO Strategy
Module 1: Introduction to SEO
Topics covered:
→ What is SEO and why does it matter?
→Types of SEO: On page, off-page, technical
→Key terminology: understanding the language of SEO
→ How does Google rank websites
Module 2: Keyword Research
Topics covered:
→ How does Google rank websites
→ What is SEO and why does it matter?
→ Types of SEO: On page, off-page, technical
→ Key terminology: understanding the language of SEO
→ How does Google rank websites
Module 3: SEO Strategy
Topics covered:
→ How to conduct a competitor analysis, and importantly take the right information from it
→ Introduction to EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness)
→ Prioritising SEO activities for maximum effect
Module 4: On Page SEO
Topics covered:
→ HTML structure and best practices
→ Keyword density and latent semantic indexing
→ Page title and meta descriptions
→ Image optimisation and Alt Tags
Module 5: Technical SEO
Topics covered:
→ Website crawlability (sitemaps, robots.txt, index vs noindex)
→ Page speed and core web vitals
→ Broken links and redirects
Module 6: Off Page SEO
Topics covered:
→ URL Structure and content clusters
→ Link Building: internal links and backlinks
→ Content promotion: Google Business Profile, Digital PR and Social Media
Module 7: SEO Monitoring
Topics covered:
→ Search console: monitoring and analysing performance
→ Keyword tracking tools
→ Google Analytics 4 and measuring SEO performance
Module 8: Recap & Review
Topics covered:
→ Overview of the key points covered
→ Additional resources for further learning
→ Run through of shared materials as part of the courses delivery (optimisation guide etc.)
About this course
This course is designed to give learned the fundamental knowledge of search engine optimisation, helping the learner put a basic SEO strategy in place for their business.
Learner Outcomes:
→ Identify the key features of an SEO strategy
→ Create a basic SEO roadmap
→ Conduct beginner-level Keyword research
→ Create appropriate content to match KW intent, in a technically sound manner.
→ Evaluate the performance of an SEO strategy, and make necessary adjustments.
Date of next course: 19th November 2025
All courses are first come first serve
why join 43cn training?
EXPERT LED
All our course content is created by experts who are currently working across PPC, Paid Social, SEO and CRO.
IN PERSON
Enjoy in-person training for hands-on learning, real-time feedback, and stronger results.
TRIED & TESTED
Our proven strategies have boosted online performance for over 200 businesses.
BESPOKE
You can tailor the training to your business goals, adding even more value to an already packed course.