Course objective
Introduce the fundamentals of Google Ads, guiding learners through the process of setting up and optimising a basic search campaign.
Duration
Approx 6 hours (lunch included)
Level
BEGINNER
Cost
£495+VAT per person
All courses are first come first serve
Modules: Google Ads Fundamentals
Module 1: Introduction to GA4
Topics covered:
→ What is GA4 and why do marketers use it?
→ What are the pro and cons of GA4, what are the limitations you need to be aware of?
Module 2: GA4 Setup
Topics covered:
→ Installing the tracking code (GTM, Hard Coded, Plugins, Wordpress)
→ Creating a property within GA4
→ Data streams overview and walkthrough
→ Testing your setup - how do you know its working?
Module 3: Events & Conversions
Topics covered:
→ Understanding events, including the default events from GA4
→ How to create events and key events specific to your business
→ Setting up basic events using Tag Manager
Module 4: Basic Reporting
Topics covered:
→ Real time reports - how to analyse your data live from the dashboard
→ Basic reporting: Acquisition, Engagement, Monetisation and Retention
→ Dimensions and metrics: the difference between them and and how their used
Module 5: Advanced Reporting
Topics covered:
→ Advanced reporting - using "explorations"
→ Creating custom reports
→ Using debug mode: useful for when things go wrong
Module 6: Integrations
Topics covered:
→ Looker studio and BigQuery integrations: creating custom dashboards
→ Google ads & Search Console integrations
→ Other useful integrations
Module 7: Recap & Review
Topics covered:
→ Overview of the key points covered
→ Additional resources for further learning
→ Run through of shared materials as part of the courses delivery (optimisation guide etc.)
About this course
This course is designed to give learned the fundamental knowledge about Google Ads and how it can work in their business.
Learner Outcomes:
→ Explain how the Google Ads bidding auction works
→ Use appropriate keywords, including negative KWs, to capture relevant search demand
→ Organise KWs into themed ad groups
→ Construct a Google search campaign
→ Evaluate the performance of Google Ads campaign, and make necessary adjustments
Date of next course: 12th November 2025
All courses are first come first serve
why join 43cn training?
EXPERT LED
All our course content is created by experts who are currently working across PPC, Paid Social, SEO and CRO.
IN PERSON
Enjoy in-person training for hands-on learning, real-time feedback, and stronger results.
TRIED & TESTED
Our proven strategies have boosted online performance for over 200 businesses.
BESPOKE
You can tailor the training to your business goals, adding even more value to an already packed course.