Andrew Lowdon
.jpg)
Black Friday Measurement Guide
Good Black Friday ROAS doesn't mean money in the bank. How to set the goal, track MER through peak and review what new customers are worth.
Black Friday Landing Page Guide
More Black Friday traffic won't fix a leaky journey. How to build the sale page, clear conversion blockers and fix checkout before you buy more clicks.
Black Friday Ads Guide
Spending more over Black Friday isn't the only way to grow. How to reallocate budget, structure Meta and Google, and plan creative for peak.
Black Friday Strategy Guide
Record Black Friday revenue can still leave you with less profit. How to pick one goal, cost the discount and plan the whole peak trading period.
Search Intent- Understand the role that search plays in buying decisions.
A common flaw in search marketing is to put the main focus on targeting the highest volume keywords. Find out why this is the case online at 43 Clicks North.
Why CPL Spikes on Meta Ads and How to Stabilise Them
CPL spikes on Meta often come from weak optimisation signals or creative fatigue. Learn how to stabilise campaigns and control lead costs.
Stop Repeating One Buying Reason on Meta
Meta performance changed after Andromeda. Learn why the budget concentrates fast, CPA increases, and how to build steadier growth.
Lifting the ceiling on performance marketing
Performance marketing is trackable, but this measurability is also its biggest limiting factor. Want to know more? Read more online at 43 Clicks North.
The Real Cost of Website Friction and How It’s Hurting Your ROI
Remove website friction to boost conversions, cut wasted ad spend, and drive higher revenue, efficiency, and long-term growth.
