Andrew Lowdon
Black Friday Strategy Guide
Record Black Friday revenue can still leave you with less profit. How to pick one goal, cost the discount and plan the whole peak trading period.
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Black Friday Measurement Guide
Good Black Friday ROAS doesn't mean money in the bank. How to set the goal, track MER through peak and review what new customers are worth.
Black Friday Landing Page Guide
More Black Friday traffic won't fix a leaky journey. How to build the sale page, clear conversion blockers and fix checkout before you buy more clicks.
Black Friday Ads Guide
Spending more over Black Friday isn't the only way to grow. How to reallocate budget, structure Meta and Google, and plan creative for peak.
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Why Black Friday Campaigns Fail and How to Avoid It
Join us as we share our insights into why Black Friday campaigns fail and what you can do to avoid these pitfalls.
How building/nurturing communities can benefit your brand
One of the most enigmatic marketing strategies, has always been communities. Find out how building & nurturing communities can benefit your brand with 43CN.
Search Intent- Understand the role that search plays in buying decisions.
A common flaw in search marketing is to put the main focus on targeting the highest volume keywords. Find out why this is the case online at 43 Clicks North.
How to Showcase a Software Product on Landing Pages
Turn your landing page into a polished display for your software product with visuals, callouts, and interface previews that engage and inform users.
Why CPL Spikes on Meta Ads and How to Stabilise Them
CPL spikes on Meta often come from weak optimisation signals or creative fatigue. Learn how to stabilise campaigns and control lead costs.
