Tom Berridge

Article

How to Create Ad Creative Diversity That Works: Problem, Emotion, and Motivation

Meta performance changed after Andromeda. Learn why the budget concentrates fast, CPA increases, and how to build steadier growth.

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Article

Top Ten Reporting functions in GA4

GA4 offers powerful reporting functions and intelligent data exploration. Learn how to make the most of reporting in GA4 with 43 Clicks North.

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Article

How to conduct a competitor analysis across META

Knowing what your competitors are doing is crucial to standing out on Meta. Find out how to conduct a competitor analysis across Meta with 43 Clicks North.

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Article

Disruptive Advertising: How to overcome ad fatigue

Ad fatigue is becoming a pressing issue. Find out how to overcome ad fatigue and stand out in a crowded space. Read more online at 43 Clicks North today.

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Article

Using CRM data to improve paid media performance

There are a number of ways that a business can leverage its CRM to enhance its marketing performance, and I’ve highlighted a couple of simple ways to do this.

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Article

Google Ads Previewer Tool [FREE Download]

Preview Google Ads in Google Sheets with this free download, includes; error checking, character counting and auto-building of responsive copy.

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Article

The Ultimate Guide to Google Ads Extensions

Here's our ultimate guide to Google Ad extensions, a fantastic swiss-army knife of wonderful tools to enhance your search ads.

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Article

Why Creativity is Crucial to the Success of Meta Ads

Using great creative can help your ads to fly. Join us as we break down how to get your creatives right for Facebook and Instagram. See more at 43 Clicks North.

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Article

PPC Ad Messaging Tips to Improve Click-Through Rates

Generic ad copy often leads to low CTRs. Learn how benefit-driven headlines, audience messaging, and emotional CTAs help your PPC ads attract the right clicks.

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Videos & Podcasts

Getting to grips with GA4

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The Secret to Being Creative in PPC

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