The Secret to Being Creative in PPC

Posted:  
July 21, 2023

Creativity in advertising is more than pictures and visuals, it is about how you use the data to maximise your output. In a world of artificial intelligence, the ability to know what type of data to use and how to use it is becoming more and more important. Tom talks about the recent updates to GA4 and Google Advertising Platforms and how to make the best use of the data you have. The algorithms and features of these platforms are ever-changing so having a grip on your 1st party data is crucial to competing in the future.

Stopped growing online?

We know how to fix that.

We start with your data, not your channels.

‍Commercial, market, performance, customer and behavioural data, woven into one view rather than five separate reports.

It shows where your profit comes from, which activities earn their place, which are dead weight, and what's worth doing next.

We typically find 15-30% in wasted marketing spend in the first 3 months.

Channels are the tools; making your business more money is the objective.

Let's chat
We work best with B2C brands spending £10k+ a month.
Tom Berridge
Head of Paid Media
Tom leads our PPC and Paid Social strategy, combining deep platform expertise with exceptional diagnostic and analytical thinking. He goes beyond surface-level performance metrics to identify the underlying drivers of growth, pinpoint inefficiencies and uncover opportunities others might miss. By connecting data, audience insights and commercial outcomes across campaigns, Tom continuously sharpens our strategy, accelerates optimisation and drives sustained improvements in paid media performance.