Getting to grips with GA4

Posted:  
March 1, 2024

During the webinar, we'll be covering:

01. A walk through GA4 and its set up
02. The biggest changes form UA
03.  How to think about tracking
04.  Key Reporting
05.  Common mistakes and trouble shooting

‍

Stopped growing online?

We know how to fix that.

We start with your data, not your channels.

‍Commercial, market, performance, customer and behavioural data, woven into one view rather than five separate reports.

It shows where your profit comes from, which activities earn their place, which are dead weight, and what's worth doing next.

We typically find 15-30% in wasted marketing spend in the first 3 months.

Channels are the tools; making your business more money is the objective.

Let's chat
We work best with B2C brands spending £10k+ a month.
Tom Berridge
Head of Paid Media
Tom leads our PPC and Paid Social strategy, combining deep platform expertise with exceptional diagnostic and analytical thinking. He goes beyond surface-level performance metrics to identify the underlying drivers of growth, pinpoint inefficiencies and uncover opportunities others might miss. By connecting data, audience insights and commercial outcomes across campaigns, Tom continuously sharpens our strategy, accelerates optimisation and drives sustained improvements in paid media performance.