AWARD WINNING PAID SOCIAL AGENCY
Paid Social Media
Social media is a goldmine of potential customers. But users are savvy, and competition is sky-high. We can help your brand cut through the noise and grab attention.
Understanding your audience and building targeted, effective campaigns will drive high-quality, high-intent traffic to your website. But profiling audiences and creating scroll-stopping ads is not a simple task. It takes insight, experience and skill.
That’s why you need us to give your paid social media campaigns the boost they deserve.
We know paid social media inside out.
We create high-performing, optimised campaigns tailored to your brand and your audience.
First, we’ll get to know you. That means an in-depth understanding of your brand, products, history and goals. Then, we’ll get to know your audience - and your competitors - to help us target accurately.
We’ll create snappy, scroll-stopping ads with awesome creatives and help you set up the tracking we need on your website. Then we’ll build your campaigns. While they’re running, we’ll monitor them, optimise them and watch the revenue skyrocket.
And all the while we’ll keep you in the loop. You’ll get a written update every week, and access to a custom online Data Studio report that you can log on to whenever you want - in real time.
The right crowd
Without the right audience, you’ll never have efficient campaigns. That means research and refinement.
So we’ll start by getting to know your audience. Who they are, what they need, how they communicate. Then, when your campaigns are running, we’ll use the data they generate to refine them even further.
That means your campaigns will have pinpoint-accurate targeting and maximum efficiency. For as long as they run.
Lookin’ good
Epic creative is vital for any campaign to succeed. You need something to stop scrollers in their tracks, and stand out in a sea of identikit ads.
We work closely with our in-house creative team to produce awesome ads that will catch the eye of your audience.
Dazzling design, fantastic photos or vivid videos - we have you covered. Check out some of our creative projects.
Data-driven
Setting up your ad campaigns is just the start. For as long as they run we’ll monitor the data, so we can optimise performance.
We’ll shift budget, adjust ads and change audiences to ensure you’re getting the best value for money and hitting your KPIs through your campaigns.
Our campaigns are designed to capture users at the top of the funnel, and lead them down to convert at the bottom.
All about the brand
Building your brand is essential for paid social to succeed. So we’ll advise you when to go all-in with a brand awareness campaign, and when to focus on conversions.
We also work closely with our Pay Per Click (PPC) team so we can advise you when to shift your campaigns from social to search ads.
We’ve done it before with great results, time after time.
Welcome to Google Analytics 4 (GA4)
This week, Google announced that they were sunsutting the current version of Google Analytics (GA3, Universal Analytics) in favour of their new GA4 platform. This means that anyone not using GA4 currently, will no longer be able to see GA data for their website, beyond 1st July 2023.
THE PAID SOCIAL EXPERTS
Meet the team
OK so the team like social media, but that's a good thing.
We don't spend all day scrolling, we're analysing reviewing and optimising what works and what doesn't.
Facebook, TikTok, Instagram and other platforms continue to change, and we need to keep up with it.
Tom BerridgeHead of Paid Media
Ryan HakeneySenior Paid Media Specialist
Steve BakerManaging Director
Jake AgusPaid Media Specialist
FAQs
What is Paid Social?
Paid Social is advertising delivered across social media platforms; think Meta, TikTok, Snapchat, Pinterest etc. It’s creatively led, but when paired with a strong testing culture and smart use of data, it becomes a powerful driver of business outcomes—from brand awareness to customer acquisition and revenue growth.
How much does Paid Social cost?
Our management fees typically start at £2,500 per month.
In terms of ad spend, this heavily relies on what you can afford. We always recommend calculating what your ad spend should be, by basing the figure on your commercial goals—for example, an ecom brand with 40% margins might need a 250% ROAS to break even, and is happy to break even on new customers because they have excellent retention strategies to drive large amounts of profit. Therefore, if the AOV is £40, we can spend £16 per conversion on Paid Social activity targeting new customers. If our revenue goal from Paid Social is £125k a month, we would be looking at a £50k a month to hit those goals. The result of the formula changes based on your margins, AOV, and end goal.
We help clients who aren't hitting their goals identify what’s holding them back and implement specific strategies to relieve the bottlenecks, and much of that dictates recommended budgets. Some of the most common issues we come across on paid social are low data quality, a lack of brand demand, weak creative, or underperforming landing pages, all of which we have a proven track record of addressing, and lots of case studies to show how we have resolved these challenges.
Can you help us with our tracking set-up?
We’re happy to support tracking and have strong experience with tools like Google Tag Manager, GA4 and Meta Business Suite. We work closely with our Head of Paid Media to audit and set up your tracking. However, we’re not a tracking agency, and we’ll always flag if something sits outside our remit and needs a dedicated specialist.
Do you need us to provide the creative?
We believe creative is the biggest driver of paid social performance, without a strategy behind it, we wouldn’t recommend running paid social ads. Ideally, we work alongside our in-house studio who have produced multi-million-pound-performing assets. That said, we’re happy to collaborate with your existing creative partners if a clear process is already in place.
We do ask that you have a media library of approved assets for us to use, alongside clear brand guidelines for us to adhere to (and break where necessary).
What tools do you use?
We use Motion for creative analysis, Atria for competitor analysis and ad creative idea generation, and custom-built tools for internal processes. Our creative team uses the Adobe suite, and we provide clients with Looker Studio dashboards to access clear, up-to-date results. We also use ChatGPTand other LLM tools to assist with creative analysis, brief development and ad format iterations, but AI is not the start point of our creative ideation.. (We’re currently evaluating tools like Funnel or Databox for future reporting improvements, but those aren’t live yet.)
How important is creative in Paid Social?
Creative is everything in paid social, especially post-iOS 14/Privacy Sandbox. Platforms now optimise based on behaviour, not personal data (this includes former interest targeting and decreasing value of manual first-party data imports), so your creative needs to signal who the right audience is. And the less social platforms know about people with the deprecation of cookies, the more your creative has to do the heavy lifting.
An example in practice would be taking the same product, positioning it differently, and seeing that it will be shown to completely different types of people. Great creative guides the algorithm, not just the viewer. Not to mention how saturated paid social has become, thanks to social platforms lowering the barrier to entry for anyone with a credit card and a Canva account, your creative needs to cut through the ever-growing mediocre creative out there.
How do I see results from Paid Social?
Results depend on your goals, but ultimately, we measure success by understanding profit, efficiency, and incrementality. That means looking beyond in-platform metrics and combining different data sources to see what’s truly driving growth. Anyone only looking at CTRs or CPCs in isolation, is not going to succeed at scale.
Do I need a Paid Social agency?
Most in-house teams simply don’t have the time, headspace or specialist skillset to succeed on Paid Social. An agency brings proven experience, structured testing processes and the resources to consistently improve performance.
If you’re asking yourself this question, it’s likely you already know the answer.