Paid Social Case Study
The adult education industry has undergone a dramatic transformation, with the move to online learning being led by The Skills Network. Particularly with the impact of COVID-19 forcing individuals to isolate, the need for distance learning is more prominent than ever before.
The Skills Network were facing a unique set of challenges across its business. The business had grown off the back of a Facebook and email-heavy approach, but it was unclear as to what worked and what didn’t.
Adult education budget funding was being decentralised from the central government due to devolution and they had a diverse product set, multiple B2B and B2C audiences, and a desire for in-house marketing activity in the future. This meant a more intelligent, strategic, and consultative approach was required to drive future growth.
To help The Skills Network overcome its challenges, we developed a multi-faceted approach designed to tackle its issues head-on:
The strategic approach drove massive improvements for The Skills Network at both the top and bottom of the funnel, helping to generate high levels of customers, all whilst reducing the cost per enquiry.
Often, marketing tactics are intrinsically linked and need careful planning and communication between the various methods. We demonstrated that in order to generate optimum results, it is important to take a holistic view of a business's marketing activities and fundamental goals to devise the perfect strategy.
We’ve worked with a variety of companies to produce outstanding results. From internationally recognised brands to small family-owned businesses, we’ve gotten to know our clients inside out to produce perfect projects and create captivating campaigns that truly express their message and values.