Swift Go: Driving a 431% increase in Revenue with Paid Social
THE RESULTS
253% | Increase in Bookings |
431% | increase in Paid Social Revenue |
20:1 to 65:1 | ROAS increase |
Identifying our audience and getting in front of them.
Demand for UK holidays has been at an all-time high with the motorhome rental market more competitive than ever. Swift Go was faced with two main challenges - how to drive bookings in the core summer holiday market whilst ensuring profitability with advertising costs increasing from new entrants increasing the demand for advertising space.
We focused the campaign on two main areas:
- Use video content to raise brand awareness and drive engagement out of season
- Switch the focus to driving new bookings when demand begins to increase in Spring
This approach allowed us to build awareness and warm up an audience ahead of retargeting them as the peak holiday season approached and buying intent increased, alongside further targeting of consumers based on interest targeting and proximity to the newly launched Heathrow depot.
Video impact to drive engagement and revenue
We used high-impact video content to engage users with a specific focus on the motorhome experience and the activities close to the individual depots based around the country.
- 431% increase in Paid Social Revenue
- 253% increase in Bookings
- ROAS increase from 20:1 to 65:1
The campaign showed the importance of putting engaging creative with impactful messaging in front of the relevant audience.
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Our Work
We’ve worked with a variety of companies to produce outstanding results. From internationally recognised brands to small family-owned businesses, we’ve gotten to know our clients inside out to produce perfect projects and create captivating campaigns that truly express their message and values.
