Paid Social Case Study
Demand for UK holidays has been at an all-time high with the motorhome rental market more competitive than ever. Swift Go was faced with two main challenges - how to drive bookings in the core summer holiday market whilst ensuring profitability with advertising costs increasing from new entrants increasing the demand for advertising space.
We focused the campaign on two main areas:
This approach allowed us to build awareness and warm up an audience ahead of retargeting them as the peak holiday season approached and buying intent increased, alongside further targeting of consumers based on interest targeting and proximity to the newly launched Heathrow depot.
We used high-impact video content to engage users with a specific focus on the motorhome experience and the activities close to the individual depots based around the country.
The campaign showed the importance of putting engaging creative with impactful messaging in front of the relevant audience.
We’ve worked with a variety of companies to produce outstanding results. From internationally recognised brands to small family-owned businesses, we’ve gotten to know our clients inside out to produce perfect projects and create captivating campaigns that truly express their message and values.