Swift Go: Relaunching campaigns in a low-confidence market to drive a 2,735% return on ad spend
THE RESULTS
103% | increase in revenue year on year |
2,735% | return on advertising spend |
87% | reduction in cost per booking |
Launching in a low-confidence market
Swift Go are a Motor Home hire company and part of the larger Swift group that supplies holiday homes to parks across the country.
In 2019 they launched their Motor Home hire business and saw some initial success. Their existing brand name helps them to secure a space within the market.
Going into 2020 they had the high ambition to drive further growth, investing in several marketing channels before being hit by the pandemic.
As with most businesses, motorhome hire company Swift Go had to put their plans for 2020 on hold when the pandemic hit. With a national lockdown preventing any holidays, all pay-per-click and Facebook activity was paused as the business needed to reduce costs.
Without knowing how long restrictions would be in place, Swift Go needed the plan to hit the ground running when the market did make a return.
Building trust to drive bookings
We knew it would be key to return to the market at the right time to encourage engagement and prevent losses. To do this, we implemented a tiered approach to:
- Build trust by leveraging the advocacy of the Swift Go customer base
- Increase awareness with consumers early in the consideration phase
- Relaunch key converting campaigns to generate bookings with a reduced investment
- Relaunch all campaigns when data showed consumer confidence had returned
This targeted approach allowed us to tailor our strategy to the uncertain market, whilst focusing on return on ad spend at key turning points.
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Our work
We’ve worked with a variety of companies to produce outstanding results. From internationally recognised brands to small family-owned businesses, we’ve gotten to know our clients inside out to produce perfect projects and create captivating campaigns that truly express their message and values.
