AWARD WINNING SEO AGENCY
SEO Services
You've got a great product - but your website isn’t ranking on the front page of search engines. That’s where SEO comes in. Optimising your website for Google’s technical guidelines and providing valuable content for your users will propel you up the rankings.
But reaching that simple goal is a complex task. It’s much more than just getting the right words on the page (although that’s important). It’s a long game with constantly moving goalposts.
That’s why you need an SEO agency.
We are SEO experts. We’ve got big results, for big brands.
We understand how search engines work, and how to make your website work for search engines.
We’ll take a deep dive into your website to identify any technical issues that might be holding your pages back. Our developers can dig in to help fix any problems, or we can advise your team - it’s up to you.
We’ll immerse ourselves in your business. We’ll learn what makes your audience tick and find out what they’re searching for in Google and Bing. We’ll create a site strategy to make sure that every single page is adding value to your business. We’ll help you to build a high-quality network of backlinks from high authority sites. And we’ll create dynamic content utilising the content pillars that search engines and users will love.
All the while we’ll keep you in the loop. We’ll let you know what we’re doing and why, and we’ll report back so you can see the improvements month-on-month.
The nuts and bolts
The foundation of a great SEO strategy is a website that ticks all of Google’s technical guidelines. So that’s where we’ll start.
We’ll make it as easy as possible for Google to understand your site, and get the pages you want to the top of the results pages. Site structure. Page load time. Content quality. User Experience. Accessibility. They all matter, and we’ll get them up to scratch.
Don’t have a clue what crawlability means? Don’t worry, we do. And we know how to improve it.
Words and pictures
Without the right content, you’ve got nothing. So we’ll review your site to see which pages are working and which need improvement, where you have duplicate content and where pages are competing for the same keywords.
We’ll optimise your existing content so it performs as well as possible. Then we’ll create a content plan so there’s always something fresh for search engines and users.
We’re great with words - we’ll speak your brand’s language.
We think strategically
How do we know what the right content is? One word: research.
We’ll use industry-standard tools to understand what your customers are searching for, then we’ll build detailed content briefs to make sure every page we create is targeting the right keywords and the right audience.
We’ll understand your user journey and make sure that they can find what they need, whether they’re in the research phase or ready to purchase.
We know how to make keywords work for you.
Putting the word out
High-quality content gets shared - and that helps get your message out.
So we’ll help you to build relevant, contextual links from pages with high authority. These will drive more users to your site, and boost authority too. We’ll also make sure to keep your backlink profile squeaky clean, so you’re not penalised for spammy links.
Link building is an essential part of a long-term organic strategy, and we’ll do it right.
Core Web Vitals: A complete guide to page speed and how this impacts SEO
The way Google will measure a site’s speed is through ‘Core Web Vitals’. These are metrics that benchmark what Google define as ‘good’ when looking at how fast your website renders content and becomes interactive for the user.
THE SEO EXPERTS
Meet the SEO team
Our team boasts talent and experience across the board. Whether it's technical, strategic, content or links we got you covered, giving you peace of mind.
We got this!
Alex GowerHead of SEO
Beu SmithSenior SEO Strategist
Will SlaterCreative Content Specialist
Steve BakerManaging Director
FAQs
How do you monitor performance?
Our multi-layered approach to monitoring performance is rooted in clarity, consistency, and commercial impact. Rather than solely looking at the raw data our tools show us, we focus on interpreting this data, giving us great visibility to track momentum, discover what’s under/overperforming and where the next opportunity lies.
We track performance across key pillars, including:
- Ranking movement, looking across your core keyword set identifying trends and early shifts in visibility.
- Content and category performance, helping us to understand the areas that drive value and where it needs attention.
- Search demand and market trends, meaning we stay ahead of seasonality and shifts in user behaviour.
- Site performance metrics, to ensure the organic traffic being driven is converting into value, such as: revenue, leads, sign-ups (events, emails etc.), store visits and so forth.
- We can use reporting in CRM systems such as Hubspot to identify exactly where our activity is driving value to your business.
What tools do you use?
We use a combination of performance tools to provide us with the insight, accuracy and visibility needed to drive results. For an insight into our core toolkit keep reading:
Research and analysis
- SEMRush: Our go to for keyword research, domain performance, competitor gap analysis (links and keywords) and backlink reviews. It’s one of the tools we use daily to benchmark ranking growth across varied timeframes.
- AccuRanker: A newer tool to our portfolio, used for monitoring and tracking keyword rankings plus, measuring visibility and share of voice versus competitors across the tracked keywords. AccuRanker also powers the weekly ranking reports, monthly reports and helps surface SERP insights.
- Google Trends and Keyword Planner: Google Trends provides us with the ability to monitor search demand for keywords and topics, helping us to formulate content plans. Whilst Keyword Planner allows us to understand the search volumes and monthly trends, this tool is predominantly used for Paid Media as the keyword search volume is an amalgamation of plurals, non plurals and close variants
Technical SEO
- Sitebulb: An ideal site crawler used for surfacing technical and structural issues such as, unoptimised meta data, duplicate content, speed, security, and page hierarchy. The intuitive tool helps to surface issues found on websites, as well as supporting the prioritisation of fixes.
- Screaming Frog: An advanced site crawler more suitable to our needs, giving our SEO team the ability to dive deeper and input custom parameters to gather the information needed. Despite the many ways of using this, we tend to use it for site crawling, uncovering: indexing, meta data and duplicate content issues, plus sitemap and hreflang reviews and custom data extraction.
Reporting and monitoring
- Looker Studio: A metric-based reporting tool we use across our entire company. Looker allows us to build clear, easy to digest reports highlighting: SEO performance, site health and keyword visibility. Often shared with our clients monthly alongside a detailed commentary.
- GA4: Used for behavioural analysis and understanding our clients on site performance.
- Google Search Console: Another great tool by Google that we used to track the organic performance across keywords and landing pages.
Utilising a combination of these tools helps us to identify quick wins, dive deeper into clients websites to find opportunities, and keeps performance moving in the right direction.
What is SEO and how does it work?
Search engine optimisation is the practice of maintaining and improving your website, ensuring it meets best practices to aid their understanding of your business. In turn, increasing our chances of ranking better organically to drive free traffic through the search results.
Done right SEO ensures your website is built to serve users and search engines. To maximise this we focus on three pillars: Content, links and technical.
Content
Creating relevant and useful content to your industry that supports the users at every stage of their buying journey. The content needs to be:
- Easy to find and navigate
- Clear, engaging and tailored to search intent
- Encourages users to click through the site
- Unique, information and signals authority in your niche
Links
Links include both external backlinks (sites linking to you) and your internal link strategy. Our SEO team ensures a strong and healthy backlink profile from authoritative sources that summarise who your company is and your offering, whilst regularly disavowing spammy or harmful backlinks to avoid penalties from Google.
Technical SEO
Technical SEO is the process of building a solid foundation to your website. It is important to make sure your website is set up in the best way technically, allowing Google to effectively crawl, index and rank your site. This will enable the search engines to find all the relevant content easily and efficiently.
Some key technical SEO areas would entail:
- Optimised site structure and navigation
- Including Internal linking to support the navigation and keyword targeting
- Correct use of sitemaps and robots.txt
- Fast page speed and good core web vitals
- Clean, crawlable code with the correct semantic markup
- Ongoing fixes for meta data, redirects, duplicate content and more.
SEO is an ongoing process of improving performance and maintaining the technical and content quality, ensuring you align with Google’s evolving best practices.
Why is SEO important?
SEO is essential for maintaining a healthy website and ensuring Google can easily find it, understand and rank the content that you want people to consume. Without investing in a robust SEO strategy, your organic visibility is unlikely to grow, and overtime your site can quickly become unkept, and underperform whilst being difficult for search engines like Google, to interpret.
SEO is a long term strategy built on consistent and methodical work. Whether you are rolling out a technical update, publishing new content, or acquiring links, it is paramount for SEO to always be a part of the conversation. Otherwise you risk sending mixed signals to Google and missing out of valuable traffic.
An important consideration to note, SEO is not solely about rankings. You need to understand how your target audience searches and aligning your site with their expectations. SEO’ers take this into consideration and devise strategies based on user intent, meaning your site can capture more qualified traffic, improve conversion potential, and ultimately drive more revenue.
Do I need an SEO agency?
The answer to this question truly depends on the size, structure and expertise of your internal teams. One thing for certain, SEO isn’t a one person job. To do it well, you require consistent focus across three key pillars: technical, content, and links. Each of these requires specific skill sets, and a joined up approach to ensure everything works smoothly to drive visibility and revenue.
We’ve highlighted below what effective SEO typically demands:
- An SEO Strategist to lead the overall direction, defining target categories, keywords and aligning the path with the user intent and overarching business goals.
- A Content Specialist who crafts the compelling, optimised content across your/the marketing funnel, combining commercial knowledge with SEO best practices.
- A Link and PR Lead to build your websites authority with quality backlinks and coverages, whilst maintaining the health and trustworthiness of your domain.
- A Technical SEO to keep the site crawlable, indexable and performing at its optimum level. Ensuring Google can understand and rank what matters most.
An agency, like us, adds real value to your business if you don’t have these bases covered in house. We bring deep expertise across each pillar, giving you access to a well rounded and experienced team who can plug the gaps in your business. Whilst keeping up your strategy moving consistently.