12/12/2025 • Andrew Lowdon
Landing Page Implementation Best Practices for Software Product Pages
CRO & UX Article
Introduction
Pages must feel stable and polished the moment they load. Visitors judge reliability fast, and any friction, such as broken layouts, odd spacing, slow images, or mismatched elements, pushes them away before they learn what your product can offer. Credibility drops instantly when the build falls short.
A strong structure improves engagement, conversions, and the impression your brand creates. Solid execution signals that the product behind the page is dependable.
This guide helps brands make high-performing pages in Elementor and WordPress. You’ll find preparation steps, system settings, and a full checklist that helps teams deliver pages that behave consistently across devices.
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What to Prepare Before Building a Page
Teams need everything sorted early so nothing turns complicated later. Clear files, rules, and settings keep the build steady and prevent last-minute fixes. This also makes every choice deliberate instead of rushed.
1. Set up a complete design system
Before starting any page work, make sure every font, colour, grid rule, spacing value, and border radius is finalised. These details should be registered inside Elementor’s Global Settings.
For Fonts
If your brand uses a custom typeface, upload it correctly into Elementor’s custom fonts rather than relying on browser fallbacks. A fallback font can change line height, letter width, and spacing, breaking the shape of entire sections.
Teams should avoid copy-pasted font snippets, as they often result in poorly rendered text and layouts that are hard to keep consistent.
For Colours
Refrain from manually recolouring widgets or sections. When every element has its own colour, updating the site turns into a slow process. Instead, open Site Settings in the design system.
Set your brand colours and check how they appear across the site. Manual styling weakens the design system and adds extra work. Global colour settings ensure every element uses the same source and keeps the design consistent and easier to manage.
2. Review and prepare every image asset
Image preparation is a common point of failure in software landing pages. Anything bigger than 20 megabytes in size can impact your landing page’s speed
Before uploading anything to WordPress, resize and compress images based on their exact placement on the page. We suggest the following:
For Hero Images
- File Size: Under 500KB (optimised)
- Format: WebP preferred, JPG fallback
- Quality: 80-90% compression
For Feature/Section Images
- File Size: Under 200KB each
- Format: WebP preferred, PNG for graphics with transparency
- Quality: 75-85% compression
Images taken straight from design tools without optimisation can end up much larger than needed, causing the layout to jump around.
Use clean and descriptive filenames for easier asset management. Filenames like feature-dashboard-1200.jpg or pricing-table-icon.png help developers quickly identify assets.
Don’t use names such as untitled-1-final.png or image-new-final2.png. It will only lead to confusion and waste time trying to find the final version of the image.
3. Check colour contrast early
A design that looks elegant in a mock-up can become unreadable on certain screens. Using tools such as Contrast Checker, shown below, helps verify that colours meet Web Content Accessibility Guidelines.
Never rely solely on personal judgment when evaluating colour clarity. Each screen displays colours differently, which means a text element that looks sharp in a controlled environment may appear blurred on another device.
Correct contrast ensures users can read important information without strain and helps other users with visual impairments.
4. Configure responsive design
Responsiveness must be planned at the start of the build. Review how line height, padding, and button dimensions adapt across different devices.
For Primary Buttons (CTAs)
- Dimensions: 48-56px height, 32-40px padding left/right
- Font Size: 16-18px
- Font Weight: 600 (Semi-Bold)
For Secondary Buttons
- Dimensions: 44-48px height, 24-32px padding left/right
- Font Size: 14-16px
- Font Weight: 500-600
A layout that looks balanced on a desktop may appear uneven on mobile screens. Use Elementor’s responsive preview to fine-tune each breakpoint before adding content and to save time in later revisions.
Most spacing or alignment issues show up only on mobile, since screens are smaller and tighter. These must be spotted early through previews to prevent heavy rework later.
5. Build reusable templates and global widgets
Reusability improves consistency and reduces build time. Create templates for sections that appear across multiple pages, such as testimonials, pricing tables, feature lists, case studies, and call-to-action banners.
Reusable structures are especially important for software product pages because they scale over time. New features, pricing changes, and product updates can be added without recreating sections from scratch. Templates protect the rhythm of the design system and prevent visual drift.
Bonus Tip: Keep a shared configuration file
Make a simple document that lists:
- Brand colours and hex codes
- Fonts and hierarchy
- Spacing rules and grid sizes
- Button and link states
- Template and component names
Store it in a shared location, such as Google Drive, Notion, or your team’s project folder, so everyone can access it. This also helps new developers understand the structure quickly and reduces the risk of inconsistent edits.
For teams without a complete checklist, the downloadable resource at the end has all the details you need.
What to Focus on While Building the Page
Teams should focus on one section at a time and check how it behaves. Begin with this step below:
1. Test before adding more sections
Do not build the entire page before testing. Build one section, test its responsiveness across breakpoints, and confirm that all elements match the design system.
Risks of skipping this step:
- Spacing inconsistencies that break the visual rhythm.
- Text wrapping unexpectedly on tablets or mobile devices
- Elements are drifting off-grid because a single value is out of range.
- Manual overrides replace global styles and cause long-term maintenance issues.
- Layout shifts during scroll that only appear once several sections stack together.
Begin each review with the design system and make sure the section relies only on global styles. Check that spacing and alignment follow the grid, and then compare it to the section directly above on the page to make sure the spacing and flow feel consistent from one section to the next.
After that, resize the browser window to 100%, 90%, and 80% to catch early wrapping or shifts. Move through desktop, tablet, and mobile views to see how headings, body text, and interactive elements respond at each breakpoint. If any issues appear, you can quickly fix them using the Elementor text editor shown below.
Scroll through the entire section to confirm that no part jumps or drifts out of place and ensure that no element uses fixed heights that could break the layout on smaller screens.
2. Inspect forms for issues
Forms are one of the most important elements on a software product page. They must work without failure. A form that fails even once can cause users to abandon the page.
Potential pitfalls if skipped:
- Required fields are failing silently and blocking submission.
- Error messages are not appearing on mobile due to positioning or spacing.
- Validation rules work in one browser but fail in another.
- Auto-fill is pushing fields out of alignment.
- Success messages are taking too long to load, causing users to resubmit.
- Form buttons are not responding well to touch input.
Make sure the entire form grid works correctly on desktop, tablet, and mobile, and focus especially on mobile since most users access it there. Mobile forms convert at a lower rate than desktop, about 2.8% versus 3.2%. This makes optimising the mobile experience a key challenge.
Smaller screens, slower load times, and touch-based inputs make these forms harder for users to complete.
You may submit the form with valid inputs to confirm a successful outcome, then repeat the test with invalid inputs to see if the errors appear as expected. Leave required fields empty to trigger validation, then run the form across Chrome, Safari, Firefox, and Edge to confirm consistent behaviour.
Switch to iPhone and Android next, since touch interactions reveal problems that desktop testing misses. During these tests, check focus, hover, and active states, then use auto-fill to see if the layout shifts unexpectedly.
3. Use animation and interactivity with control
Interactive elements should support the flow of information. They should never slow down navigation or introduce visual noise.
Problems that may arise if skipped:
- Delayed animations make the page feel sluggish.
- Hover states that distract from the main CTA.
- Motion causing layout shifts, especially on mobile.
- Elements are fading in too late, breaking the reading flow.
- Interactivity that works on desktop but feels unresponsive on touch devices.
Start by adjusting the animation speed to ensure each effect feels natural before applying it across multiple sections. These tools will be helpful:
- Chrome DevTools / Firefox Inspector
- Elementor Preview + Responsive Mode
- Chrome extensions like FPS Meter or Stats.js
Once the timing feels right, turn off the animation to check whether every element stays stable without moving. With the base confirmed, test the same elements on low-end mobile devices, because these reveal lag and stuttering that stronger devices hide.
Move to hover and active states next, using both mouse and touch, since each input method exposes different issues. Trigger each animation several times to catch looping errors or jitter, then watch closely for layout shifts or elements that load later than they should.
Finish the process by testing tabs, sliders, and toggles to confirm they respond instantly and feel consistent with the rest of the page.
Final Checks to Deliver a Flawless Page
Before launching a landing page, each element must be tested thoroughly. This stage confirms that the page behaves correctly for real users and meets performance expectations.
1. Measure performance with tools
Run tests with tools like GTmetrix or PageSpeed Insights. They provide detailed reports on page load time, first contentful paint, and blocking scripts. These metrics also reveal where delays occur and help you pinpoint what needs fixing.
PageSpeed Insights evaluates overall speed and responsiveness on mobile and desktop.
A performance score between 90 and 100 indicates an excellent, fast, and smooth experience. Scores from 50 to 89 suggest the page needs improvement, with some delays that can moderately affect user experience.
Any score below 50 is considered poor, reflecting slow loading that is likely to frustrate visitors and reduce engagement.
GTmetrix evaluates pages using two key scores: Performance and Structure.
The performance score shows how fast a page loads and how efficiently resources are handled. Scores between 90–100 are excellent, 70–89 indicate some improvements are needed, and scores below 70 signal major fixes are required.
The structure score reflects technical best practices in coding, compression, caching, and resource use. A score of 90 or higher shows the page is well-built and optimised.
Page load time should ideally be within 2–3 seconds. Load times of 3–5 seconds are acceptable, while anything over 5 seconds is considered slow and risks losing users.
2. Test on real devices
Testing on actual devices is the most reliable way to see how a landing page behaves. Emulators can give a rough idea of mobile layouts, but they rarely capture nuances such as touch interactions, scrolling behaviour, or differences in screen brightness.
To conduct this test, open your page on several devices, including smartphones, tablets, and laptops. Tap every button to ensure responsiveness, fill out forms to verify input accuracy, and scroll through the content to spot any awkward jumps or layout shifts.
Watch how images scale, and text adjusts to different screen sizes. Pay attention to animations and interactive elements, as they can behave differently on touch screens versus mouse-driven interfaces.
Also, consider environmental factors: bright sunlight, low-power modes, or small screens can reveal issues invisible in a desktop preview.
Once the page passes all checks, it is ready for launch. Well-built landing pages reflect the quality of the product and communicate professionalism from the first click.
The Results of a Standards-Driven Landing Page Build
Our team worked with PPS, a compressed air specialist, using our best practices and performance testing to build a landing page that works consistently on all devices and browsers.
The results included:
- 48% increase in visibility – the page reached a larger share of the target audience.
- 1088% increase in key events – contact form completions surged significantly.
- 70% increase in organic click-through rate – better engagement from search results.
- 15% increase in average ranking visibility – improved discoverability and search performance.
By following these standards-driven practices, any landing page can achieve real results and help brands avoid mistakes while reaching their target conversions more efficiently.
Build Once and Launch Confidently!
Download the Complete Landing Page Implementation Checklist to streamline your workflow and maintain consistent quality across all your product pages.
The checklist covers everything from pre-development preparation to performance optimisation, helping your team follow best practices at every step.
At 43 Clicks North, we help brands build landing pages that perform as well as they look. If you are ready to refine your design system and turn first impressions into measurable growth, get in touch with our team.
Frequently Asked Questions
1. How often should performance be checked?
Check key metrics at least once a month or immediately after any major updates, such as adding new sections, scripts, or integrations.
2. How can you track which sections drive conversions?
Use heatmaps, scroll tracking, and event analytics in Google Analytics or Hotjar. Track clicks, form submissions, and time spent in sections to identify high-performing areas.
3. Should animations be disabled on slow devices?
Yes, consider conditional loading or reduced motion CSS settings. You can detect device performance or use prefers-reduced-motion media queries to minimise lag.
4. How do you optimise images for slow networks?
Compress images, use WebP format, and serve responsive sizes. Implement lazy loading so only images in view load first, keeping pages fast even on slower connections.
