THE ULTIMATE SUBSCRIPTION UX GUIDE
The Subscription Box market has been growing well over the past couple of years and has quickly become a popular choice amongst consumers, whether that be as gift ideas (Birthday and Christmas) or self purchases as well as to make the process of buying some of their favourite beers, foods or even stationery even easier through automated, repeat purchases.
We've delved into this world to offer some insights into what works and what doesn't. We've identified market leaders and highlighted the aspects that allow them to cut through the noise, increasing conversions and bootsing revenue
The Subscription Box Market
It has recently been reported that the UK’s Subscription Box Market is forecasted to be worth £1.8 Billion by 2025. Due to the global pandemic their prevalence was dramatically boosted in conjunction with increased online purchasing by consumers whilst we all had to stay at home (seems so long ago now, yet still a topic of debate!)
In 2020, consumers spent a whopping £1.4 billion on subscription boxes, whilst delivery providers distributed around 88 million boxes to customers around the UK. Additionally, research from Barclaycard Payments shows that the value of subscription boxes has risen by 23% to £395 million.
The value of these companies is clear, yet some seem to be doing it so much better than others.
