Tom Berridge

Article

How to Create Ad Creative Diversity That Works: Problem, Emotion, and Motivation

Meta performance changed after Andromeda. Learn why the budget concentrates fast, CPA increases, and how to build steadier growth.

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Article

Using YouTube ads to drive repeat custom and build brand awareness

43 Clicks North's Head of PPC discusses how to use YouTube ads to drive repeat custom and build brand awareness. Read the article online today.

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Article

How to use PPC for Black Friday

Black Friday is the biggest shopping event, PPC is the key to success during this intense shopping period. Find out more with 43 Clicks North.

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Article

Top Ten Reporting functions in GA4

GA4 offers powerful reporting functions and intelligent data exploration. Learn how to make the most of reporting in GA4 with 43 Clicks North.

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Article

Using PPC to discover what users search on exit

How to use Google Ads to discover what users are searching for after leaving your website and how to use the data to inform on stock decisions.

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Article

Should you trust the Facebook algorithm? Broad vs Manual Targeting

Should you trust the Facebook algorithm? Join us as we discuss the algorithm for broad vs manual targeting. Read more online at 43 Clicks North.

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Article

How to conduct a competitor analysis across META

Knowing what your competitors are doing is crucial to standing out on Meta. Find out how to conduct a competitor analysis across Meta with 43 Clicks North.

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Article

Utilising creativity within PPC

In this blog we talk everything creativity within PPC; why it influences our activities and how we can use it to enhance our PPC strategy.

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Article

Disruptive Advertising: How to overcome ad fatigue

Ad fatigue is becoming a pressing issue. Find out how to overcome ad fatigue and stand out in a crowded space. Read more online at 43 Clicks North today.

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Videos & Podcasts

Getting to grips with GA4

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The Secret to Being Creative in PPC

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