AWARD WINNING PPC AGENCY
PPC Services
You’ve got a fantastic product, and it’s ready to fly. You need a fast, efficient way to get those clicks rolling in. You need a PPC campaign. Getting your product right up at the top of search results pages, in shopping carousels, on display banners and more is a great way to drive traffic.
But when you’re bidding on every click, it’s tricky to get right - and getting it wrong can cost you money. That’s why you need our PPC prowess.
We create profitable, award-winning PPC campaigns.
We get it. It’s competitive out there. But high-performing PPC (pay per click) campaigns are still a great way for scaling businesses to drive more revenue online.
A great PPC campaign isn’t just about ads. It’s about all the elements that affect performance, from site usability and competitor behaviour to search trends and customer intent changes.
To get the best from PPC campaigns, you need to know the best channels and approach. And you can’t just target keywords and expect to succeed. You need to use methods like audience type, product details, user interests and - vitally - your first-party data.
That doesn’t mean keyword research isn’t important. It is. Done right, it tells you much more than just the search terms being used. It tells you how users search, what type of content they’re looking for and, with the right expertise, how you can get your product or service in front of them.
PPC is often used for quick wins. If you’re using lead volume or return on ad spend (ROAS) as your success metrics, you can get some great results this way. But you’re only scratching the surface.
Combining these campaign types with your key first-party business data can be a highly profitable way to grow your brand. Integrating information like profit margins, store data or sales performance (and plenty more besides) can get you great results and give you a competitive advantage.
To get the best returns from PPC, you need to use all the available tools.
Google Ads
Google Ads has been the go-to service for online ads since the early noughties, and that doesn’t look set to change anytime soon. It combines several different tools and channels, each with its own strengths, including Search, Display, Shopping, Partner Networks, Performance Max and YouTube.
Remarketing
Remarketing ads follow users who haven’t completed a desired action like purchasing, filling in a form or downloading a file. Using them is a great way to re-engage those users.
Display Advertising
Display ads are bold, creative ads using banners, images and videos to grab attention and drive action. They’re often retargeted or use audience data to be sure of hitting the right people
Microsoft advertising
Microsoft have their own ad network that covers partner sites like Bing, Yahoo and MSN. It’s a great option to reach high-intent audience, and features robust targeting and integration tools to get the best return on investment.
PPC Audits and Consultancy
Get a fresh set of expert eyes on your campaigns. Doesn’t matter if you’re working with another agency or in-house, we give you the insights and strategy you need to optimise performance without committing to full-service management.
Shopping
Product feed management is key to keeping your listings accurate, optimised, and ready to perform across channels. A well-managed feed means better visibility, fewer errors, and higher chances of conversions where it counts.
Feed Management
Product feed management is key to keeping your listings accurate, optimised, and ready to perform across channels. A well-managed feed means better visibility, fewer errors, and higher chances of conversions where it counts.
Google Ads Scripts
Google Ads scripts are perfect for streamlining repetitive tasks, pulling customer reports or optimising campaigns at scale. They use JavaScript code for easy customisation and adaptation.
Video Ads
Showcase your brand across popular video platforms like YouTube, Meta and TikTok. With a variety of platforms and formats to choose from, you can tailor your message for different goals. Whether it’s building awareness or driving conversions, videos are a great visual for your product, service and brand.
PERFORMANCE MATTERS
Industry awards are a great way to demonstrate expertise and ability to deliver results. Especially when they’re awards and nominations in the digital marketing and PPC industries.
And we’ve earned some great recognition for our paid media work. We’ve won Best Paid Media Campaign at the Prolific North Marketing Awards, and we were nominated for Best Paid Media Campaign at the UK Digital Awards, too. You can check out some more of our stand out work on our case studies page.
This kind of industry recognition reinforces that our methods work, and they drive the results you need.
Google Ads Previewer Tool [FREE Download]
We all have our individual opinions about Google Ads and most of the bugbears are well justified! Like the fact it takes 6 clicks and a scroll to get to your Automated Extensions settings or Google's mission to hide more and more data from advertisers to push towards automation.
THE PPC EXPERTS
Meet the team
Give our PPC team an inch, and they’ll take a mile. In a good way.
PPC is always evolving. But so are we. From data analysis to creative advertising, our PPC team has the talents and skills you need to get the results you want.
Why don’t you try us out?
Tom BerridgeHead of Paid Media
Adam MoodyPaid Media Specialist
Ryan HakeneySenior Paid Media Specialist
Steve BakerManaging Director
Jake AgusPaid Media Specialist
FAQs
What is PPC and how does it work?
PPC (Pay-Per-Click) is a digital advertising model first popularised by Google Ads (then known as AdWords in the early 2000s). Rather than paying for space, like you would in a magazine or billboard, advertisers pay a fee each time their ad is clicked, hence the name pay per click.
It uses an auction-based bidding system that ranks advertising based on their quality score (a score of 1 - 10 given based on a range of factors including expected click-through rate and landing page quality) and the amount they are willing to pay for a user to click their ad. This gives the advertiser an ad rank for that particular auction and determines where they appear within the search results.
In this way, an advertiser only pays for users who directly interact with their ad. Making it a popular channel for businesses who want to get the best value for their marketing budgets.
What does PPC management look like?
PPC management starts with in-depth research, uncovering the most valuable keywords and audiences. To support in the building of your advertising foundations, we analyse your competitors, identifying opportunities for strategy advantage. This builds insight into the creation of high-impact campaigns that drive qualified traffic to your website, app or chosen destination.
From here, we manage and optimise your ad campaigns across multiple platforms like Google Ads and Microsoft Ads, ensuring your brand, product and/or service is visible where your audience are. Our role is to maximise the performance of these campaigns, to make sure this activity is contributing to your business success.
The paid media team monitors and optimises performance metrics such as click-through rate, cost-per-click, return on ad spend and cost per acquisition (CTR, CPC, ROAS, CPA) as part of our daily, weekly and monthly optimisations, enabling us to fine-tune campaigns, improve efficiency and maximise your return on ad spend.
Finally, to remain aligned with your business goals and objectives, we provide regular reporting and often quarterly strategy discussions. Reporting commercially is important to us, we don’t just report on channel metrics, we report on how our activity impacts your businesses commercial goals.
What do we get for the management fee?
Our management fee starts at £2,500 typically, per month.
You’ll receive a highly strategic and growth focused plan that is built around your business goals.
We start with a bespoke onboarding process, creating a custom PPC strategy aligned to your business goals. Whilst we have a set process for this to maximise efficiency, every plan is tailored to your business/brand, leveraging insights and proven tactics from working with other high-growth brands to accelerate results.
From here, we move into performance planning. We develop activity based on the research phase above to show areas for growth and scalability as well as defining clear KPI expectations around efficiency, scalability and return on investment. This provides you with total transparency into what is possible and where the opportunities are.
We handle campaign creation end to end; from planning right through to building and launching the activity. We’ll build out the campaign structure based on the aforementioned research and forecasting, and your ad copy for the entire campaign will be found in a live document that you can access with ease 24/7. (See what the campaign template looks like here: TEMPLATE)
Once everything has been approved and signed off, the confirmed structure is then built offline, allowing us to run final pre-launch checks before uploading to your account.
That’s just the beginning. Your management fee goes even further.
Ongoing optimisations are key to the success of your campaigns and KPI performance. Whilst we have a detailed process that we have formulated over the years, an example of what the ongoing optimisations include:
- A/B Testing: Identifying impactful iterations of what’s currently working
- Ad asset review: Keeping your ads fresh, cutting through the noise
- Competitor analysis: Reviewing how we stack up against in-market competitors and how do we combat heavy hitters?
- Ad quality review: Reviewing and analysing where the opportunities are to improve Quality Score
- Search term reporting: Refined targeting to ensure relevancy
- Creative placement reviews: Hone in on the surfaces we want to be displaying your brand.
Ongoing weekly and monthly reports fall into your management fee too. We’ll share transparent insights into performance metrics, results and actions, all aligning with your commercial goals. Plus you’ll receive ad hoc insights too. Alongside this, we provide regular meetings to run through reports, actions and anything else we all feel is worth bringing to the table. But for those day to day fluid conversations, we use Basecamp, an online project management software. This tool allows for seamless communications, all necessary documents shared in one place plus, enhances collaborative working and helps us to remain accountable with digital to do lists.
And finally, account maintenance. From day one we’ll conduct a full 130+ point account health audit to identify any risks as well as recommendations to future proof your account. This ensures policy compliance too. Interested in what these entails? View our process in full here: Account health audit
What tools do you use to manage PPC campaigns?
We use a combination of industry standard platforms and tailored tools, to maximise your campaign and ensure our efforts are strategically aligned with your wider business objectives.
These include:
- Google Ads: Our core platform for campaign set up, optimisation and in-platform reporting; we also use the tools within this such as Keyword Planner, Performance Planner, Google Ads Editor, Reach Planner and, Ad Preview and Diagnostics
- Google Analytics: Connecting the dots between paid performance with on site behaviour and conversion journeys, allowing us to use it for wide performance insights. Including: Standard reporting views, custom report setups, exploration reporting, debug view, plus event and key event setup.
- Automations and scripts: Supporting efficiency across technical support, reporting and optimisations. See a brief breakdown of these below:
- Technical: To support account health and tracking, we use Syncing Custom Value Parameters for effective UTM tracking
- Reporting: Coefficient helps us to consolidate multi-platform reporting
- Optimisations: Multiple in-account scripts help to inform our strategy and optimisation (search term reporting, negative keywords, link checkers, ngram analysis, etc.)
- Shoptimised: Our preferred tool for CSS and product feed management. Shoptimised are a Premium Google CSS Partner, as well as Google CSS Spotlight Winner, offering the best in market feed optimisation capabilities. Using Shoptimised means, we receive dedicated support for technical issues and CSS migration, ensuring a smooth transition and minimal disruption. Plus, the non-Google CSS adoption has many benefits such as access to lower CPCs and wider ad placement opportunities, you can view the full external list here
- Looker Studio: For fully customised reporting dashboards, providing you with a transparent view of KPIs, spend and outcomes in real time.
- Third party integrations: We’ll aim to work with the stack you’re using, this could be HubSpot, Shopify, custom CRMs or analytical tools etc. to ensure tracking, attribution and reporting remain seamless.
Can you create forecasts?
Yes, we use forecasting to validate the objectives and targets you want to achieve.
Looking at current search volumes, seasonality trends, and your current performance around click-through rates (CTR), conversion rates, and average order values (AOV) we can create a good picture of expected performance.
But as always this has the usual caveats, it doesn't account for external factors that might affect performance. This can include but is certainly not limited to:
- Changes in market trends
- Changes in competitors' activity
- Inaccurate data due to tracking issues on-site
- Website down time
- Stock issues or product availability
- Website changes that affect conversion rates
- Changes in price competitiveness
- Product feed issues
- Changes in media spend and budget
We recommend that forecasts act as a measure of what can be achieved, and should be strived for but are not guarantees of performance.