Stone Group: Migrating to a new site resulted in a 314% increase in keyword rankings
THE RESULTS
121% | increase in Traffic |
314% | increase in keyword ranking |
147% | increase in new users |
New Website required a proper migration
Stone Group is a leading supplier of IT solutions to organisations of all sizes. They take a 360° view of the technology life cycle, recycling redundant technology to minimise their environmental impact.
Working with them across several channels including PPC, SEO, Paid Social and CRO we were a trusted advisor to their marketing team.
In 2021 Stone started the process of building a new website. This was there to enhance their brand and introduce new product lines and services as they continued to reach a wider audience.
Any SEOer will tell you that migration is important and can make or break a brand's online visibility. A poor migration can kill visibility and result in a huge amount of lost traffic and revenue.
We were challenged with working with their development agency to ensure a successful and smooth migration.
Plan, execute and succeed
We knew the importance of this for Stone Group so like all migrations we executed the following migration plan:
1. Pre-Launch:
It's all about the planning! For a successful migration, you have to do the work upfront. One of the biggest challenges when launching a new website is not giving the SEO team enough time to do this properly. By getting this right you can save yourself so much time and money in the future.
Our process is relatively simple and it's about making it as easy as possible for Google to know that all the power and authority that they gave to this website over here, now need to be transferred to this one over here and requires
- Technical Audits & Testing
- Redirect Mapping & Checks
- Content & Meta Data Review
- Benchmarking & Dashboard Creation
- Migration Upload
2. Launch Day:
On the day of launch, it's all about checking and re-checking. Making sure that everything looks as it did before it went live and raising anything that looks out of place or wrong. We want to catch anything here before it has a chance to cause damage.
- Live functional tests
- SEO Check
- Site Crawl & Testing
- Server performance monitoring
Post Launch:
Once the site is live and the check is done we monitor it through dashboards and reporting to see the impact. We would always expect an initial dip in performance as Google gets to know the new site but this should last more than a couple of weeks.
We followed this process to a tee with Stone Group and saw fantastic results because of it.
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Our Work
We’ve worked with a variety of companies to produce outstanding results. From internationally recognised brands to small family-owned businesses, we’ve gotten to know our clients inside out to produce perfect projects and create captivating campaigns that truly express their message and values.
