Hull KR: Bring the new branding to life

Black text reading 'Creative Rebels with a Cause'

Bring Hull KR’s new branding to life in preparation for the new Super League season at the start of the year

The Brief

They were without a designer for a short period, so we came on board to help align their digital designs and game day assets. We had to quickly get to grips with their new brand so we could hit the ground running with such a tight deadline before the new Super League season started.

We had to scope meetings with Craig (Head of Marketing) and Chelsea (Multimedia Manager) to create a priority list of their requirements to go live with. We developed social assets to promote the upcoming games as well as sponsor-specific LED requirements for Hull Trains and half-time animations. We attended a game to capture drone footage of the grounds as well as some action shots of the game.

Feedback

After some initial discussions and scoping meetings they ensured we had a clear list of deliverables and timings, and were clear of what needs doing to make sure we were set for the first game of the season. Overall we were delighted with all the work completed. The creative team at 43 gave us new ideas and perspectives that have helped us continue to build on the brand we launched last year.

Craig Franklin, Head of Marketing + Communications

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Our Work

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