Dawgz Life: New brand for pet lovers

The brief

We wanted to create a satellite brand for our internal teams to experiment with new concepts and ideas as well as develop new approaches without the risk of the real world implications for established brands. Any learnings could then be recorded and applied to existing clients.

Solution

After some market research, we developed a soft and playful brand that would be flexible enough to showcase a variety of products.

Working with the social team we wanted to show more of the lifestyle focussed elements of owning a dog rather than just product focussed. Creating organic content builds out the brand to increase awareness and reach.

We planned and shot a brand video using some of our team's dogs to further relay the brand message and feel.

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Our Work

We’ve worked with a variety of companies to produce outstanding results. From internationally recognised brands to small family-owned businesses, we’ve gotten to know our clients inside out to produce perfect projects and create captivating campaigns that truly express their message and values.