Mike Ellis

Article

The Consumer Decision-Making Process

Join us as we explain how consumers make purchase decisions, and how this theory can be used across digital Marketing. Read more online at 43 Clicks North.

Article

The Psychology Behind Consumer Decision-Making Post-Click

Join us as we explain how consumers make purchase decisions, and how this theory can be used across digital Marketing. Read more online at 43 Clicks North.

Article

What is Conversion Rate Optimisation (CRO)?

Conversion rate optimisation (CRO) combines psychology and data to improve the user experience. But what exactly does this mean? See more with 43 Clicks North.

Article

Using Cognitive Load to Level up Your Marketing

Marketers should be aware of cognitive load to optimise consumer journeys, reduce churn rate, improve customer experience, and maximise RIO. Read more online.

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