Creating Better Copy, 10 Tips from The Gruffalo
Posted:
May 21, 2025
Monthly Growth Intelligence
Expert insights, commentary and advice crafted to improve your bottom line.
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Stuck on how to write better content? 43 Clicks North's very own Creative Content Specialist Will Slater shares 10 tips you need to improve your content game. The best part? You'll learn how to write better copy taking inspiration from non other than Julia Donaldson's bestselling title The Gruffalo.
Stopped growing online?
We know how to fix that.
We start with your data, not your channels.
Commercial, market, performance, customer and behavioural data, woven into one view rather than five separate reports.
It shows where your profit comes from, which activities earn their place, which are dead weight, and what's worth doing next.
We typically find 15-30% in wasted marketing spend in the first 3 months.
Channels are the tools; making your business more money is the objective.
We work best with B2C brands spending £10k+ a month.

Will Slater
Content Specialist
Will builds copy and content strategy to help users find your site, and make it easy for them to convert when they do.