Acquisition costs down 49%, ticket sales up 262%, on flat spend.
Backstory
HERCMA launched The Great Caravan, Motorhome & Holiday Home Show to showcase National Caravan Council-approved manufacturers and establish a new flagship industry event.
Year one sold 8,000 tickets.
For 2024 they set a target of 15,000, with the same media budget.
That was against a caravan and motorhome market softening under cost-of-living pressure, and a new event almost nobody had heard of.
Diagnosis
The ads were working, but nobody was buying.
Click-through rates were good, CPMs were low, and the reporting looked healthy, but ticket sales didn't follow.
Cold audiences were being sent straight to the ticket page from ads that gave them no reason to want one. People didn't know what the show was, how big it was, or why it was worth a day out.
Spend was going to people who were never going to convert, and the platform metrics were the last place that would show up.
Activation
We started months before anyone normally buys a show ticket.
Two reasons; families plan summer holidays early, and Meta needed time to learn who the right audience was.
Instead of asking for the sale straight away, we built interest. Fun, curious ads, refreshed often so the audience didn't tire and the platform kept learning. We watched what people responded to and doubled down on it.
Then we replaced the ticket page. We designed and built a landing page that explained the show, answered the questions people actually had, and gave a genuine reason to buy.
As the show approached, we added countdown timers, shifted the messaging towards urgency and moved the budget from awareness to conversion.
Results
49% reduction in acquisition costs
74% increase in return on ad spend
262% increase in ticket sales
109% increase in conversion rate
Stopped growing online?
We know how to fix that.
We start with your data, not your channels.
Commercial, market, performance, customer and behavioural data, woven into one view rather than five separate reports.
It shows where your profit comes from, which activities earn their place, which are dead weight, and what's worth doing next.
We typically find 15-30% in wasted marketing spend in the first 3 months.
Channels are the tools; making your business more money is the objective.
Working with the 43CN team in both paid media and SEO has been very successful for us.
Their team consistently shows commitment, knowledge and professionalism and they really deliver on performance for us, not just in the UK but globally too.
Bringing to the table their creative expertise in paid ads was a key highlight for us, and really drove commercial performance for the business.
The whole experience has been very positive for us, and they offer so much support to our marketing teams, which is really appreciated. We have valued working with 43CN and look forward to collaborating with them moving forward.
43CN have been fantastic for us.
They’ve developed our SEO and PPC campaigns with real expertise, but what we appreciate most is how open they are with their knowledge.
Nothing is kept behind the curtain, they explain the why behind every recommendation, helping us build genuine understanding. It truly feels like a partnership.
Having previously worked with our own in-house SEO and PPC teams, the structure and reporting from 43CN is refreshing, forward-thinking, and completely focused on growth and success.
Working with the 43CN team in both paid media and SEO has been very successful for us.
Their team consistently shows commitment, knowledge and professionalism and they really deliver on performance for us, not just in the UK but globally too.
Bringing to the table their creative expertise in paid ads was a key highlight for us, and really drove commercial performance for the business.
The whole experience has been very positive for us, and they offer so much support to our marketing teams, which is really appreciated. We have valued working with 43CN and look forward to collaborating with them moving forward.43CN have been fantastic for us.
They’ve developed our SEO and PPC campaigns with real expertise, but what we appreciate most is how open they are with their knowledge.
Nothing is kept behind the curtain, they explain the why behind every recommendation, helping us build genuine understanding. It truly feels like a partnership.
Having previously worked with our own in-house SEO and PPC teams, the structure and reporting from 43CN is refreshing, forward-thinking, and completely focused on growth and success.
Working with the 43CN team in both paid media and SEO has been very successful for us.
Their team consistently shows commitment, knowledge and professionalism and they really deliver on performance for us, not just in the UK but globally too.
Bringing to the table their creative expertise in paid ads was a key highlight for us, and really drove commercial performance for the business.
The whole experience has been very positive for us, and they offer so much support to our marketing teams, which is really appreciated. We have valued working with 43CN and look forward to collaborating with them moving forward.
43CN have been fantastic for us.
They’ve developed our SEO and PPC campaigns with real expertise, but what we appreciate most is how open they are with their knowledge.
Nothing is kept behind the curtain, they explain the why behind every recommendation, helping us build genuine understanding. It truly feels like a partnership.
Having previously worked with our own in-house SEO and PPC teams, the structure and reporting from 43CN is refreshing, forward-thinking, and completely focused on growth and success.
Want to work with us?
If growth has slowed and acquisition costs are rising, it may be time for a different conversation.
What's Included
We’ll discuss the business, current growth challenges, acquisition performance, and where things may be becoming inefficient.
No generic audit presentation. No recycled agency pitch.
Just a commercially honest conversation about what’s happening and what should happen next.
Our super power is that we work across multiple sectors and verticles across B2C.
The problems we solve are usually the same across many businesses, just dressed up a little different.
If you are turning over between £5m and £30m and want to triple that, the chances are we have seen your problems and know how tofix them.
If it's worth continuing a conversation.
End of the day brining an agency on board is not a small decision, and we won't know in that first call if its a fit.
What we can do is get a feel for your challenges, if we know how to sovle them and most importantly if we get on. No point workng with someone you can't talk too.
Thank you
Thank you for getting in touch - I really appreciate you reaching out.
I’ve received your enquiry and I’ll personally review the details before getting back to you. You can expect to hear from me within 24 hours to discuss your goals and how we can help move things forward.
