269% revenue growth after we removed the ROAS ceiling.
Backstory
Stone Refurb sells refurbished technology into a market where cost-of-living pressure has made affordable devices a growth category. Demand was healthy, but growth had plateaued anyway.
Acquisition costs were climbing, PPC had stopped scaling profitably, and the targets kept going up.
Pushing harder on channels already at their limit wasn't going to work.
They needed to know where profitable growth actually existed.
Diagnosis
The ROAS target was the problem.
Strict targets meant every decision protected a platform metric rather than the business.
Marketing chased immediate returns while customers spent weeks researching before buying, so Stone Refurb could only harvest demand that larger retailers had already created.
That's the most expensive demand there is, and it doesn't scale.
Search and Social were working the bottom of the funnel, separately, competing for the same ready-to-buy customers.
Activation
We rebuilt the strategy around commercial efficiency, not channel metrics.
We shifted PPC budget towards refurbished, high-stock and gaming categories where Stone Refurb held a real margin advantage.
Then we introduced broader attribution modelling to show assisted conversions, which gave us the evidence to scale spend past the old ROAS ceiling.
SEO covered the technical fixes, crawl optimisation, page speed and content aimed at commercial terms. Paid social moved to a full-funnel structure built around pricing, quality reassurance and trust.
CRO then worked the traffic we already had. Rapid A/B testing on pricing visibility, savings messaging, simpler layouts and stronger product presentation.
Results
269% increase in Google Ads revenue
421% increase in paid social revenue
86% increase in organic visibility YoY
35% additional revenue from CRO
Stopped growing online?
We know how to fix that.
We start with your data, not your channels.
Commercial, market, performance, customer and behavioural data, woven into one view rather than five separate reports.
It shows where your profit comes from, which activities earn their place, which are dead weight, and what's worth doing next.
We typically find 15-30% in wasted marketing spend in the first 3 months.
Channels are the tools; making your business more money is the objective.
Working with the 43CN team in both paid media and SEO has been very successful for us.
Their team consistently shows commitment, knowledge and professionalism and they really deliver on performance for us, not just in the UK but globally too.
Bringing to the table their creative expertise in paid ads was a key highlight for us, and really drove commercial performance for the business.
The whole experience has been very positive for us, and they offer so much support to our marketing teams, which is really appreciated. We have valued working with 43CN and look forward to collaborating with them moving forward.
43CN have been fantastic for us.
They’ve developed our SEO and PPC campaigns with real expertise, but what we appreciate most is how open they are with their knowledge.
Nothing is kept behind the curtain, they explain the why behind every recommendation, helping us build genuine understanding. It truly feels like a partnership.
Having previously worked with our own in-house SEO and PPC teams, the structure and reporting from 43CN is refreshing, forward-thinking, and completely focused on growth and success.
Working with the 43CN team in both paid media and SEO has been very successful for us.
Their team consistently shows commitment, knowledge and professionalism and they really deliver on performance for us, not just in the UK but globally too.
Bringing to the table their creative expertise in paid ads was a key highlight for us, and really drove commercial performance for the business.
The whole experience has been very positive for us, and they offer so much support to our marketing teams, which is really appreciated. We have valued working with 43CN and look forward to collaborating with them moving forward.43CN have been fantastic for us.
They’ve developed our SEO and PPC campaigns with real expertise, but what we appreciate most is how open they are with their knowledge.
Nothing is kept behind the curtain, they explain the why behind every recommendation, helping us build genuine understanding. It truly feels like a partnership.
Having previously worked with our own in-house SEO and PPC teams, the structure and reporting from 43CN is refreshing, forward-thinking, and completely focused on growth and success.
Working with the 43CN team in both paid media and SEO has been very successful for us.
Their team consistently shows commitment, knowledge and professionalism and they really deliver on performance for us, not just in the UK but globally too.
Bringing to the table their creative expertise in paid ads was a key highlight for us, and really drove commercial performance for the business.
The whole experience has been very positive for us, and they offer so much support to our marketing teams, which is really appreciated. We have valued working with 43CN and look forward to collaborating with them moving forward.
43CN have been fantastic for us.
They’ve developed our SEO and PPC campaigns with real expertise, but what we appreciate most is how open they are with their knowledge.
Nothing is kept behind the curtain, they explain the why behind every recommendation, helping us build genuine understanding. It truly feels like a partnership.
Having previously worked with our own in-house SEO and PPC teams, the structure and reporting from 43CN is refreshing, forward-thinking, and completely focused on growth and success.
Want to work with us?
If growth has slowed and acquisition costs are rising, it may be time for a different conversation.
What's Included
We’ll discuss the business, current growth challenges, acquisition performance, and where things may be becoming inefficient.
No generic audit presentation. No recycled agency pitch.
Just a commercially honest conversation about what’s happening and what should happen next.
Our super power is that we work across multiple sectors and verticles across B2C.
The problems we solve are usually the same across many businesses, just dressed up a little different.
If you are turning over between £5m and £30m and want to triple that, the chances are we have seen your problems and know how tofix them.
If it's worth continuing a conversation.
End of the day brining an agency on board is not a small decision, and we won't know in that first call if its a fit.
What we can do is get a feel for your challenges, if we know how to sovle them and most importantly if we get on. No point workng with someone you can't talk too.
Thank you
Thank you for getting in touch - I really appreciate you reaching out.
I’ve received your enquiry and I’ll personally review the details before getting back to you. You can expect to hear from me within 24 hours to discuss your goals and how we can help move things forward.
