+113% revenue by aligning 4 territories on value, not activity.
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Backstory
Ravensburger are a multinational toy brand. High-quality jigsaws, key lines like Lorcana and Gravitrax, and licensing deals with Disney and Marvel.
Most of their sales came through physical retail like Smyths and marketplaces like Amazon and eBay. Going direct meant controlling more of the sale and keeping more of the margin.
Google Ads and Meta were already generating revenue across the UK, US, France and Germany. But every territory ran its own structure, its own product focus, its own version of what good looked like.
They came to us to align it and unlock the DTC opportunity.
Diagnosis
The problem wasn't the platforms, it was that nobody owned the commercial picture.
Multiple stakeholders across territories and teams were directing campaigns independently.
Creative pulled in different directions, structures didn't match, and campaign objectives were measured on activity volume rather than commercial return.
That fed straight into the accounts. Google Ads lacked segmentation, weakening search relevance across brand and non-brand. Budget pacing missed the strongest trading windows.
On Meta, creative learnings never travelled between teams, so the same tests ran twice in different territories.
Lower-funnel spend wasn't weighted towards the products actually returning the most money.
Activation
We rebuilt the paid media structure around commercial value, not platform performance.
On Google, we segmented keyword themes into tighter structures, improving intent matching across Search and Shopping, and cut wasted spend during competitive trading periods.
We then restructured lower-funnel activity on both platforms around the SKUs that made the most money, prioritising higher-value products across Dynamic Product Ads and Shopping.
Creative testing moved to a single controlled process shared with Ravensburger's internal teams. One set of learnings, applied across all 4 territories, instead of 4 teams learning the same things separately.
Results
113% YoY revenue growth
4x more revenue from studio-led creative
289% more purchases
89% more non-brand sales
Stopped growing online?
We know how to fix that.
We start with your data, not your channels.
Commercial, market, performance, customer and behavioural data, woven into one view rather than five separate reports.
It shows where your profit comes from, which activities earn their place, which are dead weight, and what's worth doing next.
We typically find 15-30% in wasted marketing spend in the first 3 months.
Channels are the tools; making your business more money is the objective.
Working with the 43CN team in both paid media and SEO has been very successful for us.
Their team consistently shows commitment, knowledge and professionalism and they really deliver on performance for us, not just in the UK but globally too.
Bringing to the table their creative expertise in paid ads was a key highlight for us, and really drove commercial performance for the business.
The whole experience has been very positive for us, and they offer so much support to our marketing teams, which is really appreciated. We have valued working with 43CN and look forward to collaborating with them moving forward.
43CN have been fantastic for us.
They’ve developed our SEO and PPC campaigns with real expertise, but what we appreciate most is how open they are with their knowledge.
Nothing is kept behind the curtain, they explain the why behind every recommendation, helping us build genuine understanding. It truly feels like a partnership.
Having previously worked with our own in-house SEO and PPC teams, the structure and reporting from 43CN is refreshing, forward-thinking, and completely focused on growth and success.
Working with the 43CN team in both paid media and SEO has been very successful for us.
Their team consistently shows commitment, knowledge and professionalism and they really deliver on performance for us, not just in the UK but globally too.
Bringing to the table their creative expertise in paid ads was a key highlight for us, and really drove commercial performance for the business.
The whole experience has been very positive for us, and they offer so much support to our marketing teams, which is really appreciated. We have valued working with 43CN and look forward to collaborating with them moving forward.43CN have been fantastic for us.
They’ve developed our SEO and PPC campaigns with real expertise, but what we appreciate most is how open they are with their knowledge.
Nothing is kept behind the curtain, they explain the why behind every recommendation, helping us build genuine understanding. It truly feels like a partnership.
Having previously worked with our own in-house SEO and PPC teams, the structure and reporting from 43CN is refreshing, forward-thinking, and completely focused on growth and success.
Working with the 43CN team in both paid media and SEO has been very successful for us.
Their team consistently shows commitment, knowledge and professionalism and they really deliver on performance for us, not just in the UK but globally too.
Bringing to the table their creative expertise in paid ads was a key highlight for us, and really drove commercial performance for the business.
The whole experience has been very positive for us, and they offer so much support to our marketing teams, which is really appreciated. We have valued working with 43CN and look forward to collaborating with them moving forward.
43CN have been fantastic for us.
They’ve developed our SEO and PPC campaigns with real expertise, but what we appreciate most is how open they are with their knowledge.
Nothing is kept behind the curtain, they explain the why behind every recommendation, helping us build genuine understanding. It truly feels like a partnership.
Having previously worked with our own in-house SEO and PPC teams, the structure and reporting from 43CN is refreshing, forward-thinking, and completely focused on growth and success.
Want to work with us?
If growth has slowed and acquisition costs are rising, it may be time for a different conversation.
What's Included
We’ll discuss the business, current growth challenges, acquisition performance, and where things may be becoming inefficient.
No generic audit presentation. No recycled agency pitch.
Just a commercially honest conversation about what’s happening and what should happen next.
Our super power is that we work across multiple sectors and verticles across B2C.
The problems we solve are usually the same across many businesses, just dressed up a little different.
If you are turning over between £5m and £30m and want to triple that, the chances are we have seen your problems and know how tofix them.
If it's worth continuing a conversation.
End of the day brining an agency on board is not a small decision, and we won't know in that first call if its a fit.
What we can do is get a feel for your challenges, if we know how to sovle them and most importantly if we get on. No point workng with someone you can't talk too.
Thank you
Thank you for getting in touch - I really appreciate you reaching out.
I’ve received your enquiry and I’ll personally review the details before getting back to you. You can expect to hear from me within 24 hours to discuss your goals and how we can help move things forward.
