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3 brands, 1 search strategy, 1,809% more leads
Backstory
Pagabo Group builds procurement, contract management and assessment software for UK construction, operating nationally from a Hull HQ.
The group runs three brands: Pagabo, Sypro and Loop. Different products, overlapping buyers, all chasing the same construction search terms.
Every channel report said performance was fine, which is why nobody had looked underneath it.
With wider investment accelerating growth ambitions, they came to 43 Clicks North for a commercial read on where growth was coming from, and where it was leaking.
Diagnosis
The numbers weren't telling the truth.
Tracking errors across Google Ads and GA4 meant reporting couldn't be trusted, leading to optimisation and budget decisions being made on bad data.
Our SEO audit also found over 70+ issues holding back visibility.
The bigger problem was structural. Two channels and three brands, each optimised in isolation, none of them measured against the same commercial picture.
Nobody had mapped which searches led to enquiries, so high-intent terms went untargeted while the three brands fought each other for the same construction keywords.
Informational content outranked the pages built to convert, spend went to searches that never turned into pipeline, and the pages that could have closed the gap couldn't be found.
Activation
Paid data showed which terms converted, so we rebuilt the organic strategy off that list, not purely off search volume.
From there, we cleared the site issues holding back visibility and restructured the navigation. We re-optimised existing pages, built new landing pages, and gave each brand its own lane so Pagabo, Sypro and Loop stopped competing for the same terms.
On PPC, we fixed tracking, integrated reporting with their CRM, rewrote ad copy and landing pages around buyer intent.
As performance matured we added remarketing and enhanced conversions.
Budget decisions across all three brands could finally be made on commercial data.
Results
1,809% YoY increase in organic leads
462% YoY increase in organic conversion rate
361% YoY increase in PPC leads
239% YoY increase in organic traffic
Stopped growing online?
We know how to fix that.
We start with your data, not your channels.
Commercial, market, performance, customer and behavioural data, woven into one view rather than five separate reports.
It shows where your profit comes from, which activities earn their place, which are dead weight, and what's worth doing next.
We typically find 15-30% in wasted marketing spend in the first 3 months.
Channels are the tools; making your business more money is the objective.
Working with the 43CN team in both paid media and SEO has been very successful for us.
Their team consistently shows commitment, knowledge and professionalism and they really deliver on performance for us, not just in the UK but globally too.
Bringing to the table their creative expertise in paid ads was a key highlight for us, and really drove commercial performance for the business.
The whole experience has been very positive for us, and they offer so much support to our marketing teams, which is really appreciated. We have valued working with 43CN and look forward to collaborating with them moving forward.
43CN have been fantastic for us.
They’ve developed our SEO and PPC campaigns with real expertise, but what we appreciate most is how open they are with their knowledge.
Nothing is kept behind the curtain, they explain the why behind every recommendation, helping us build genuine understanding. It truly feels like a partnership.
Having previously worked with our own in-house SEO and PPC teams, the structure and reporting from 43CN is refreshing, forward-thinking, and completely focused on growth and success.
Working with the 43CN team in both paid media and SEO has been very successful for us.
Their team consistently shows commitment, knowledge and professionalism and they really deliver on performance for us, not just in the UK but globally too.
Bringing to the table their creative expertise in paid ads was a key highlight for us, and really drove commercial performance for the business.
The whole experience has been very positive for us, and they offer so much support to our marketing teams, which is really appreciated. We have valued working with 43CN and look forward to collaborating with them moving forward.43CN have been fantastic for us.
They’ve developed our SEO and PPC campaigns with real expertise, but what we appreciate most is how open they are with their knowledge.
Nothing is kept behind the curtain, they explain the why behind every recommendation, helping us build genuine understanding. It truly feels like a partnership.
Having previously worked with our own in-house SEO and PPC teams, the structure and reporting from 43CN is refreshing, forward-thinking, and completely focused on growth and success.
Working with the 43CN team in both paid media and SEO has been very successful for us.
Their team consistently shows commitment, knowledge and professionalism and they really deliver on performance for us, not just in the UK but globally too.
Bringing to the table their creative expertise in paid ads was a key highlight for us, and really drove commercial performance for the business.
The whole experience has been very positive for us, and they offer so much support to our marketing teams, which is really appreciated. We have valued working with 43CN and look forward to collaborating with them moving forward.
43CN have been fantastic for us.
They’ve developed our SEO and PPC campaigns with real expertise, but what we appreciate most is how open they are with their knowledge.
Nothing is kept behind the curtain, they explain the why behind every recommendation, helping us build genuine understanding. It truly feels like a partnership.
Having previously worked with our own in-house SEO and PPC teams, the structure and reporting from 43CN is refreshing, forward-thinking, and completely focused on growth and success.
Want to work with us?
If growth has slowed and acquisition costs are rising, it may be time for a different conversation.
What's Included
We’ll discuss the business, current growth challenges, acquisition performance, and where things may be becoming inefficient.
No generic audit presentation. No recycled agency pitch.
Just a commercially honest conversation about what’s happening and what should happen next.
Our super power is that we work across multiple sectors and verticles across B2C.
The problems we solve are usually the same across many businesses, just dressed up a little different.
If you are turning over between £5m and £30m and want to triple that, the chances are we have seen your problems and know how tofix them.
If it's worth continuing a conversation.
End of the day brining an agency on board is not a small decision, and we won't know in that first call if its a fit.
What we can do is get a feel for your challenges, if we know how to sovle them and most importantly if we get on. No point workng with someone you can't talk too.
Thank you
Thank you for getting in touch - I really appreciate you reaching out.
I’ve received your enquiry and I’ll personally review the details before getting back to you. You can expect to hear from me within 24 hours to discuss your goals and how we can help move things forward.
